040 How do I know I’m ready to run Facebook and Instagram ads?

Beyond The Clinic

Welcome to Beyond the Clinic! I’m Sarah Almond Bushell, and I’m so pleased you’re here. Whether you're a regular listener or joining us for the first time, you’re in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.

In this episode, we’re diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? I’ll be breaking down exactly what you need in place before you start investing in ads, helping you avoid costly mistakes and ensuring your hard-earned money is well spent.

Episode Summary
If you’ve ever found yourself posting consistently on social media but getting little engagement, you might have wondered whether running ads is the magic solution to your growth struggles. But here’s the thing, ads aren’t a quick fix. In this episode, I take you through the essentials you need to have in place before considering paid advertising, so you don’t waste valuable time and money. From understanding how ads amplify your existing marketing efforts to making sure your lead magnet, email sequences, and messaging are spot on, this episode will help you figure out whether you’re truly ready to take the plunge into Facebook and Instagram ads.

Key Takeaways

• Ads amplify what’s already working, if your marketing isn’t effective, ads won’t fix it.
• Engagement ads should come before conversion ads to build a warm, engaged audience.
• Your lead magnet and email funnel must be optimised before investing in ads.
• Running ads requires a clear budget and consistent strategy—turning them on and off can be costly.
• Tracking and analysing data is essential to making evidence-based decisions and adjusting your strategy.

Ready to take your marketing to the next level?
Before you dive into ads, make sure your marketing foundations are solid. If you need support with refining your strategy, I’m here to help. Book a discovery call with me and let’s make sure you’re set up for success.

Thanks for listening, and I’d love to hear your thoughts on this episode! Let me know, are you ready to run ads, or do you have some groundwork to do first?

I'd love to hear from you, click the link to 'text' the show directly

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Website: https://www.sarahalmondbushell.com/
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Chapters

1. Welcome and Introduction (00:00:00)

2. The Temptation of Running Facebook and Instagram Ads (00:01:32)

3. The Struggles of Organic Social Media Growth (00:03:10)

4. Are Ads the Right Solution for Your Business? (00:05:49)

5. Understanding the Different Types of Ads (00:08:04)

6. Why Boosting Posts Isn’t the Answer (00:10:37)

7. The Importance of a Strong Marketing Foundation (00:12:22)

8. Building an Engaged Audience Before Running Ads (00:14:57)

9. Key Considerations Before Investing in Ads (00:17:12)

10. Final Thoughts and Next Steps (00:18:57)