046 The niche mistake from the 'wellness' industry that cost Tara her first business - an interview with Diabetes Dietitian Tara Bruni

Beyond The Clinic

Welcome to Beyond the Clinic 👋

In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.

Episode Summary 📝

Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the valuable lessons learned along the way and how she transformed her business by pivoting to type 2 diabetes support.

Key Takeaways 💡

• Why choosing an "empty" niche isn't always hitting the jackpot
• The crucial difference between a specialty and a profitable niche
• How to adapt your marketing strategy for healthcare clients
• Understanding the "bleeding neck vs stubbed toe" concept in health business
• The importance of building trust before selling in healthcare
• Why transparency matters in pricing and marketing

Brilliant Insights ✨

• Marketing in healthcare requires a longer trust-building journey
• Your niche isn't just your specialty - it's about attracting your ideal client
• How-to content might grow your following, but not necessarily your client base
• The value of evidence-based business decisions

Quick Fire Round 🔥

Best part of the working day? Walking by the sea at 11am Why diabetes? Making a real impact with clinical skills Tech - love it or hate it? "Hate setting it up, love it once it's running!" Motivation technique? Daily reminder of the big vision Top business lesson? No decisions should be made on a whim

Resources & Links 🔗

Follow Tara: @TaraBruniNutrition on Instagram

Final Thoughts 💭

If you're feeling stuck in your health business or questioning your niche, remember Tara's journey. Sometimes what looks like a perfect opportunity needs deeper market research and strategic thinking. Want to chat about your business journey? My diary is currently open for discovery calls.

Next week: Join me for another inspiring episode of Beyond the Clinic!

I'd love to hear from you, click the link to 'text' the show directly

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Website: https://www.sarahalmondbushell.com/
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YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Chapters

1. Welcome & Introduction to Beyond the Clinic (00:00:00)

2. Meeting Tara: From NHS to Private Practice (00:02:27)

3. Working in NHS Diabetes Care - The 15-Minute Reality (00:04:12)

4. Why Start a Private Practice - Freedom & Impact (00:06:02)

5. The Pre-Diabetes Niche Journey (00:07:37)

6. Market Research & Business Decisions (00:09:22)

7. Understanding Red Flags in Niche Selection (00:11:17)

8. Marketing Systems That Didn't Work (00:13:07)

9. Building Trust in Healthcare Marketing (00:15:42)

10. Messaging & Content Strategy Changes (00:17:32)

11. The Power of Transparency in Pricing (00:19:12)

12. Quick Fire Questions with Tara (00:20:57)

13. Where to Find Tara & Final Thoughts (00:24:02)

14. Closing Remarks & Next Steps (00:25:57)