049 Why I Said No to a 5 Figure Brand Deal

Beyond The Clinic

Welcome

In this episode of Beyond the Clinic, I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you.

Episode Summary

Have you ever been offered an amazing opportunity but felt uneasy about what it required of you? That’s exactly what happened to me when a PR agency approached me with a five-figure deal. At first, it seemed like the perfect fit - great pay, minimal effort, and aligned with my expertise. But as I dug deeper, I realised they were asking me to bend the rules and compromise on the regulations that protect us as healthcare professionals.

In this episode, I’ll walk you through how I handled the situation, why I ultimately walked away, and the steps you can take to protect your professional integrity while working with brands.

What You’ll Learn

• The specific regulations we need to follow as healthcare professionals when working with brands.
• How to handle pushback from brands or agencies that don’t fully understand our responsibilities.
• Practical steps to protect yourself and your professional integrity in brand collaborations.
• Why it’s so important for dietitians to engage in these spaces to ensure the public receives evidence-based advice.

Resources & Links

• DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
  https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006
• Approved Health & Nutrition claims:
  https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
• The advertising standards authority (ASA) and CAP code. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
• Email me: [email protected]

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Chapters

1. Introduction: The Dilemma of Values vs. Brand Partnerships (00:00:00)

2. The Role of Dietitians in Public Health Messaging (00:01:55)

3. A Personal Story: Walking Away from a Lucrative Deal (00:03:23)

4. The Bigger Picture: Protecting Professional Integrity (00:07:36)

5. The Challenges of Brand Collaboration for Healthcare Professionals (00:09:35)

6. Steps to Protect Your Professional Standards (00:11:24)

7. Final Thoughts: Upholding Integrity in Brand Partnerships (00:11:24)