053 What Makes People Click, Book, and Buy

Beyond The Clinic

Have you ever felt like your message just isn’t landing? You’re posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn’t what you’d hoped for. When someone does reach out, they’re unsure, vague, and often just asking, “How much do you charge?” before disappearing.

If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share my story of starting out as a general paediatric dietitian, what changed when I finally niched down, and how you can apply those same steps to get unstuck in your own business.

Episode Summary
In this episode, I tackle the fear of niching down and why it is the key to clarity, connection, and a thriving business. I talk about how staying broad can keep you blurry and why specificity in your messaging is what makes your dream clients say, “Yes, that is me.”

I share my journey from being a jack-of-all-trades paediatric dietitian to becoming the go-to expert for fussy eaters, and how that decision transformed my business. I also walk you through the five steps to finding your niche:

1. Identifying who you get the best results for.
2. Pinpointing the specific problem you solve.
3. Understanding their audience and emotional needs.
4. Checking for demand in the market.
5. Declaring and owning your niche with confidence.

If you have been stuck in generalist limbo, this episode will give you the tools to finally niche down and create a business that flows with ease.

Key Takeaways

• Specificity is key: Broad messaging keeps you blurry, while clear and specific messaging makes you unforgettable.
• Fear of niching is normal: It is not about locking yourself in a box, but about choosing a direction and building clarity.
• Solve urgent problems: Focus on bleeding neck problems, not stubbed toes.
• Know your audience deeply: Understand their daily lives, secret worries, and what keeps them up at night.
• Demand matters: A niche is not just about passion, it needs to be something people are willing to pay to fix.

Let’s take action
Take 10 minutes today to reflect on your niche. Answer these four questions:

1. Who do you get the best results for?
2. What specific problem are they struggling with?
3. Is it an urgent problem or something they can live with?
4. Are people already paying to solve this problem?

When you find clarity in your niche, everything el

I'd love to hear from you, click the link to 'text' the show directly

Mindset Programme Waitlist: https://www.sarahalmondbushell.com/mindset-waitlist

Freedom Formula: https://www.sarahalmondbushell.com/freedom-formula
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Chapters

1. Introduction (00:00:00)

2. Why Your Message Isn’t Landing (00:01:37)

3. The Importance of Messaging Clarity (00:03:07)

4. The Fear of Niching Down (00:04:52)

5. How Staying Broad Keeps You Stuck (00:07:12)

6. What a Niche Really Is (00:09:02)

7. Case Study: From Broad to Specific (00:10:52)

8. The Four Elements of a Strong Niche (00:13:22)

9. Steps to Find Your Niche (00:15:37)

10. Final Thoughts and Action Steps (00:25:52)