Beyond The CMS 30 - Mark Demeny - How To Choose a CMS in a Sea of Sameness
Manage episode 505271411 series 3662858
In Episode 30 of Beyond the CMS, host Chris Bryce welcomes Mark Demeny, a seasoned consultant and industry expert in content and content platforms, to discuss the evolving landscape of content management systems and how to choose the right CMS in a sea of sameness.
Mark shares his extensive experience spanning nearly 20 years, including his work with the Mock Alliance—a group focused on advancing composable architecture principles like microservices, API-first, cloud, and headless CMS. They dive into the challenges and opportunities of modern CMS selection, the importance of organizational alignment, and the growing role of composable approaches.
Key topics covered include:
The origins and mission of the Mock Alliance and its impact on the CMS ecosystem
The Open Data Model initiative to help architects understand composable system integration
How CMS choices have evolved from programming language constraints to headless and beyond
The critical question of owning your CMS roadmap versus relying on vendor roadmaps
The influence of vendor product strategies on CMS selection
Personalization trends, including the integration of Customer Data Platforms (CDPs) and the challenges of content variation management
The transformative impact of AI on content creation, personalization, and CMS workflows
The risks and opportunities AI presents for content attribution and brand experience
The renewed importance of structured content and content strategy in the AI era
Whether you're a CTO, CMO, or digital strategist, this episode offers valuable insights into navigating the complex CMS landscape and preparing for the future of content management.
32 episodes