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Connect the Dots #18 - ECommerce Strategy Playbook - Shopify feat. Matt Kaine
Manage episode 480092107 series 3662858
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In Episode 18 of "Connect the Dots," Chris Bryce hosts Matt Kaine from Shopify to discuss the evolving landscape of eCommerce and the vital role of customer success. Matt emphasizes the shift toward value-driven strategies in a post-COVID market, highlighting the importance of understanding customer motivations and leveraging data to create personalized, AI-enhanced shopping experiences. The conversation explores how integrating customer success into the sales process can influence platform decisions, showcasing the increasing significance of trust and genuine relationships in today's digital marketplace. The episode concludes with insights on the future of customer success and its impact on business growth.
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