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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Across This Nu Divide
Manage episode 443575506 series 3458127
Content provided by Steve Crouch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Crouch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this third episode, we discuss the Nu and a couple other topics.
18 episodes
Manage episode 443575506 series 3458127
Content provided by Steve Crouch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Crouch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this third episode, we discuss the Nu and a couple other topics.
18 episodes
All episodes
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Beyond the Flow of Time

Send us a text In this third episode, we discuss the Nu and a couple other topics.
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Beyond the Flow of Time

Send us a text In this second episode we talk about the three gurus and their impact on the world of Chrono Trigger.
Send us a text In this episode we take a look at the Mystics and their impact over the course of the Chrono Trigger timeline.
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Beyond the Flow of Time

Send us a text In this thirteenth episode we discuss the Kingdom of Zeal, the Ocean Palace Incident and the Black Omen.
Send us a text In this twelfth episode we take a look at the Mammon Machine and a very special pendant.
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Beyond the Flow of Time

Send us a text In this eleventh episode we take a look at King and Queen Zeal. This is the first part in a four part series focusing on the Floating Kingdom of 12,000 B.C.
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Beyond the Flow of Time

Send us a text In this tenth episode we take a look at the past, present and future of the Ashtear line.
Send us a text In this ninth episode we take a look at Crono and his mysterious lineage.
Send us a text In this eighth episode we take a look at the darkest day in the history of the world of Chrono Trigger.
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Beyond the Flow of Time

Send us a text In this second bonus episode we take a good look at the recent Chrono Trigger Remake rumor and leak.
Send us a text In this seventh episode we discuss seeds, and the importance of sowing and harvesting in the world of Chrono Trigger.
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Beyond the Flow of Time

Send us a text In this mini bonus episode we discuss the box/cover/cartridge art for the original SNES release.
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Beyond the Flow of Time

Send us a text In this sixth episode we take a look at Robo and 2300 A.D.
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Beyond the Flow of Time

Send us a text In this fifth episode we take a look at Magus and the time periods in which you encounter him.
Send us a text In this fourth episode we talk about Ayla and take a look at Prehistory.
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