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What Startups Get Wrong About Sales (and How to Fix It) with Carol Malakasis
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No BS. All real talk.
This week on Beyond the Hire, we’re joined by Carol Malakasis, founder of MarketPull, a GTM consulting agency helping seed and Series A startups hit their first $1M in revenue.
Carol’s path from selling goat cheese to scaling SaaS teams is anything but ordinary—and her no-nonsense approach to startup sales is exactly what early-stage founders need to hear.
Tune in to hear:
– The #1 mistake founders make when hiring their first AE
– When to shift from founder-led sales to building a sales team
– Why repeatable process > “hustle”
– What candidates get wrong in early-stage interviews (and how to stand out)
– How to know if a startup job is legit—or a red flag waiting to happen
If you're a founder building out your first GTM motion, or a candidate looking to thrive in an early-stage startup, this one’s a masterclass.
About Carol Malakasis:
Carol Malakasis is the founder of MarketPull, a go-to-market consulting agency that helps seed and Series A startups build scalable sales processes and close their first million in revenue. With a career that began in CPG and evolved into tech sales, Carol has led high-volume sales teams, hired hundreds of reps, and now partners directly with founders to turn early traction into repeatable growth.
Follow Carol on LinkedIn: https://www.linkedin.com/in/carolmalakasis/
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