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“Screw It, Let’s Try: Beau Basinger’s Pivot from Road-Warrior Marketing to Purpose-Driven Content”
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In this episode of Beyond the Leap, host Brenda Jones welcomes photographer-turned-content-strategist Beau Basinger, whose mantra “screw it, let’s try” carried him from sleeping in a pickup after a real-estate crash to running Beaudacious Media and crafting viral reels for growth-minded founders.
Together, Brenda and Beau unpack:
- Shutdown to Startup – how COVID wiped out Beau’s six-figure experiential-marketing career and pushed him to monetize photography overnight.
- Mentorship ≠ Expense, It’s a Time Machine – why maxing an $11k credit card on coaching shaved years off his learning curve.
- Authenticity over Polish – conquering imposter syndrome, using vulnerability as a sales magnet, and the three-second storytelling hook that stops the scroll.
- Engagement Flywheel – the 15-minute “compliment sprint” that turns strangers into superfans (and clients).
- Creator Toolkit – low-cost gear, bio-funnel must-haves, and landing-page tactics that monetize a modest audience.
If you’re ready to turn uncertainty into opportunity—and build revenue on the far side of fear—hit play, take notes, and start saying “screw it, let’s try.”
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