The Pricing Dilemma: Strategies for Small Business Owners in Hair, Beauty and Wellness

Beyond The Mirror

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Does the struggle of pricing your beauty and wellness services sound familiar? Have you been advised to lower your prices to attract more clients, only to find that it devalues your expertise and leaves you feeling undervalued? If you're tired of feeling the pressure to lower your prices and still not attracting the right clients, it's time to explore a new approach that will increase your confidence in pricing decisions and attract quality clients who value your expertise.

In this episode, you will be able to:

• Mastering pricing strategies in the beauty and wellness industries.
• Understanding the behavior of price-driven market and bargain hunters.
• Attracting quality clients in a value-driven market.
• Overcoming mindset and beliefs about pricing and value.
• Navigating the unique challenges of pricing in the beauty industry.

You attract who you are, what you represent. - Adrienne Varga

Mastering Pricing Strategies

Balancing between offering affordable prices that will attract clients and profitable prices that will sustain your business is a significant challenge in the beauty and wellness industry. A well-thought-out pricing strategy not only helps in maintaining profitability but also in giving your business a competitive advantage in the market. Hence, it's critical to develop and master pricing strategies that reflect the value of your services, cater to the needs of your customers, and ensure the sustainability and growth of your business.

Overcoming Limiting Beliefs

Operating your business with a prosperity mindset rather than a poverty mindset can significantly impact your success in the beauty and wellness industry. A poverty mindset, characterized by limiting beliefs about money, can hinder your growth and ability to make profitable decisions. Overcoming these limiting beliefs, understanding your worth and the value of your services, and embracing a prosperity mindset can enhance your confidence, drive your business decisions, and pave the way for your business's success.

The resources mentioned in this episode are:

• Visit our website at www.focusgdt.com/retreats to sign up for our upcoming two-day virtual retreat on January 22-23, 2024 or February 26-27, 2024.
• Follow us on Instagram and Facebook @focusgdt for the latest updates, behind-the-scenes content, and exclusive offers.
• Leave a message on our podcast page at www.focusgdt.com if you have a burning question and would like to be featured as a guest on our podcast.
• Stay tuned for our next podcast episode where we continue the discussion on clients and different markets in the beauty and wellness industries.

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Chapters

1. ntroduction to Market Triangle and Client Mindsets (00:00:00)

2. Bargain Hunters in the Price Driven Market (00:06:40)

3. Identifying Cheap Chasers (00:16:52)

4. Impact of Cheap Chasers on Business (00:17:35)

5. Strategies for Managing Bargain Hunters and Cheap Chasers (00:18:45)

6. Pricing Wars (00:21:09)

7. Wealthy Entitlement (00:24:50)

8. Aldi Business Model (00:29:29)

9. Client Reflection (00:33:31)

10. The impact of lower prices on class size and business success (00:34:57)

11. Challenges of the lower market (00:35:27)

12. Future discussion on the prosperity market (00:36:11)

13. Announcement of a two-day virtual retreat (00:37:04)

14. What to expect from the retreat (00:38:18)