How to Spend the Next Dollar – with Edgewell’s Nate Moran

Beyond The Shelf

This week we’re joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.

In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer’s mind: where should we spend the next dollar?

If you’re navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.

Key Takeaways & Episode Highlights

• Why profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.
• What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.
• Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.
• The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.
• How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.
• Why creative still matters: performance spend alone won’t build trust or brand love—and how to balance emotional storytelling with analytics-driven media.

Rapid Rundown Questions

• Favorite Edgewell product: Jack Black Dual Defense SPF Moisturizer
• Brand that’s nailing it creatively: Liquid Death
• Go-to tech tools: ChatGPT and Snowflake
• Favorite read/listen: The Long and the Short of It by Les Binet and Peter Field
• Favorite way to recharge: Mountain biking and snowboarding in Bend, Oregon

Connect with Nate: https://www.linkedin.com/in/nathanmoran/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
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Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker