How to Turn Post-Purchase Moments into Ad Revenue – with Thanks’ Doron Ostrin

Beyond The Shelf

This week we’re joined by Kevin Creese, Director of Ecommerce at Wastequip, where he’s lThis week we're joined by Doron Ostrin, Co-Founder and Co-CEO of Thanks – the customer-first ad network that’s transforming how brands show up after checkout.

Doron shares why the most underutilized moment in digital commerce might just be the one right after a purchase—and how Thanks is turning it into a high-performing, brand-building opportunity.

We also dig into:

• Why interruptive advertising needs a rethink
• The creative philosophy behind “ads that don’t feel like ads”
• How Thanks landed a game-changing deal with eBay
• Making room for better monetization without killing UX
• Why newsletters might be the next frontier

Rapid Rundown Questions

• Favorite brand using post-purchase media: Cashback platforms — “Free money after checkout. Customers love it.”
• Most effective creative format: Thanks Embed — “Invites users in instead of pushing. Big performance lift.”
• Tool you can’t live without: Superhuman or LinkedIn
• Book or thinker that shaped your approach: The Hard Thing About Hard Things — “Wartime vs. peacetime CEO mindset.”
• Hobbies and reset button:
• Kids and cooking with fire (pizza oven, BBQ, Big Green Egg

Connect with Doron: https://www.linkedin.com/in/doronostrin/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker