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REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster
Manage episode 491890487 series 3510739
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We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:
- Walmart’s approach to closed-loop measurement and omnichannel ROI
- How to balance scale and precision in media strategy
- The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
- What great creative looks like, and why it’s core to performance
- What Diana is focused on heading into Cannes 2025
We'll be back next with with a brand-new episode of Beyond the Shelf!
Connect with Diana: https://www.linkedin.com/in/dianabethge/
Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/
Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
81 episodes
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