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Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co.

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Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Influencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand.

  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 273897631 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Influencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand.

  continue reading

138 episodes

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