The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How local vertical farming can change the way we think about food with Eddy Badrina of Eden Green Technology
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Accessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology, Eddy Badrina. In this episode, we discussed their greenhouse systems and vertical farming technology that are helping to bring nutritious, fresh, and safe food to communities across the country. Eddy shared with us how their technology differs from traditional greenhouse and vertical farming systems, why shortening the supply chain benefits retailers and consumers, and how their technology can produce fresh fruits and vegetables year around.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
138 episodes
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Manage episode 321015593 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Accessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology, Eddy Badrina. In this episode, we discussed their greenhouse systems and vertical farming technology that are helping to bring nutritious, fresh, and safe food to communities across the country. Eddy shared with us how their technology differs from traditional greenhouse and vertical farming systems, why shortening the supply chain benefits retailers and consumers, and how their technology can produce fresh fruits and vegetables year around.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
138 episodes
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Beyond the Shelf
1 Finding your niche within the food & beverage CPG industry with Kamaal Jarrett of Hillside Harvest 34:08
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Play Later Play Later Lists Like LikedFor new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest , Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this episode, we discussed why it is important for emerging food & beverage brands to find their niche within the industry. Kamaal gave us some background into why and how they selected the flavor profiles for their line of hot sauces, and how they overcame challenges with scaling their brand. We also discussed his experience on Entrepreneur Elevator Pitch . To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage CPG industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Curating the world's first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market 33:44
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Play Later Play Later Lists Like LikedAs the world's first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond the Shelf we spoke with the Director of Merchandising of Thrive Market , James Ren. On this episode, James shared with us how he and his team curate the eCommerce platform's selection of over 5500 products to align with what their customers care about most. We discussed some of the tools and guidelines the company uses to select new brands for the eCommerce platform to partner with, and how organizing their products into categories helps customers find products that align with their personal preferences. James also shared his thoughts on current food & beverage trends, including the increased interest in convenience, flexitarian diets, and the rise of functional foods/ingredients. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Innovations in plant-based meat alternatives with Aakash Shah & Damian Felchlin of High Time Foods 35:41
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Play Later Play Later Lists Like LikedPlant-based meat alternatives have been one of the fastest-growing trends in food & beverage for the past several years. However, with plenty of brands in the market, standing out takes careful planning and innovative products. This week on Beyond the Shelf, we spoke with Aakash Shah (CEO & Co-Founder) and Damian Felchlin (COO & Co-Founder) of High Time Foods , creators of innovative plant-based meat alternatives for foodservice. Aakash and Damian shared with us why it was important for them to create a shelf-stable product that would give chefs the freedom to create interesting and diverse dishes. We also discussed how their product helps ease chefs' and consumers' concerns about traditional meat products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Harnessing the power of the lupini bean with Isabelle Steichen & Allie Dempster of Lupii 42:21
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Play Later Play Later Lists Like LikedThis week on Beyond the Shelf we spoke with Isabelle Steichen (Co-Founder & CEO) and Allie Dempster (Co-Founder & CMO) of Lupii . In this episode, Isabelle & Allie shared some insights into how they are utilizing the mighty lupini bean to create a line of protein- and fiber-rich plant-based products. We discussed some of the barriers that come along when using an ingredient that is mostly unknown in American food products. Isabelle & Allie also discussed why introducing a line of pasta products was a natural next step for the brand, and they shed some light on how they hope to expand their business and spread the word about the power of the lupini bean in the future. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika 50:35
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Play Later Play Later Lists Like LikedAlthough coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages designed to address some of the common concerns about traditional coffee drinks. In this episode, Michael and Kal gave us some valuable insights into the coffee industry including why/how coffee can affect everyone differently, and why it was important for them to create a line of products that utilized adaptogenic ingredients. We also discussed how the brand has used innovative tech to create a loyal and engaged community, and how their partnership with Friends with Benefits is helping to fuel creativity. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman 47:09
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Play Later Play Later Lists Like LikedOnce dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorman , Tom Gibson and Scott Weddle. Flavorman helps beverage brands formulate and develop products, ranging from energy drinks, seltzers, RTD cocktails and more. In this episode, Tom and Scott shared with us how recent innovations and advancements in technology have helped to create more space for unique beverage products. We also discussed why and how flavor is so personal to each and every consumer, and how their process helps brands create scalable beverage products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods 32:12
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Play Later Play Later Lists Like LikedFunctional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the Co-Founder & Co-CEO of Brainiac Foods , Jonathan Wolfson. Focused on promoting brain health, Brainiac Foods has a line of snack products for the whole family that is loaded with better-for-you ingredients. In this episode, Jonathan gave us some insights into the ever-growing better-for-you market, and we discussed why brain health is often left out of the conversation when discussing health & wellness in food & beverages. We also discussed how the past three years have shifted consumers' understanding and interest in functional ingredients. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Beyond the Shelf
1 Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy 33:21
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Play Later Play Later Lists Like LikedBetter-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers' misconceptions about the quality n and taste of "healthy" products. This week on Beyond the Shelf, we spoke with the founders of TiDBiTS Candy , Kristi and David Vartanian. On this episode, David and Kristi gave us some insights into what led them to create a line of better-for-you candy. We also discussed why candy was late to the better-for-you trend, and why it's extremely important for them to highlight their product's simple ingredient lists and great flavor in their marketing efforts. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster 34:50
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Play Later Play Later Lists Like LikedMost modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of Perfy , growthbuster , and Outer Aisle . In this episode, Vasa gave us some background into his extensive history in the food & beverage industry, including what led him to create growthbuster and Perfy. We also discussed what modern brands often misunderstand about organic social marketing, and why building a community is the best way to hit all points in a customer's journey. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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1 What's changed in the protein/nutritional bar category with Jennifer Maxwell of JAMBAR 21:47
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Play Later Play Later Lists Like LikedNow seen as a very competitive market, the protein/nutritional bar category has gone through many ups and downs. This week on Beyond the Shelf, we spoke with the Founder and CEO of JAMBAR , Jennifer Maxwell. As an industry veteran, Jennifer walked us through how the protein/nutritional bar category has shifted since she first created the iconic PowerBar brand several decades ago. She also gave us some insights into her latest brand, JAMBAR, including why it was important for them to create a nutritional and artisan product that gives back to their community. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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1 Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal 49:37
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Play Later Play Later Lists Like LikedIn any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal , Éva Pelczer . In this episode, Éva took the time to clarify what the difference is between mezcal and tequila, and to debunk common misconceptions about the popular spirit. Éva also gave us some much-needed background on how mezcal is made, and why it's important to honor the indigenous communities in Mexico where the spirit is produced. As Director of Brand Education, Éva took the time to explain why it's important for Del Maguey to educate retailers and bartenders about the history and complexities of their products and how that benefits consumers. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Becoming a top-selling brand on Amazon with Alex French of Bizzy Coffee 40:16
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Play Later Play Later Lists Like LikedFor many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee , Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in brick-and-mortar grocery retailers. In this episode, Alex shared with us how their brand found success on Amazon and gave us an invaluable playbook on how to improve your SEO to become a top-selling brand on Amazon and improve your organic reach. They also shared with us how they used Google Analytics to understand the demand for cold brew coffee to formulate a plan as to how Bizzy Coffee could fill a void within the food & beverage industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.…
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1 Standing out in the crowded beverage industry with Paul Voge of Aura Bora 36:23
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Play Later Play Later Lists Like LikedThe beverage industry is an incredibly crowded market. Standing out on shelves takes more than just having a great-tasting product. This week on Beyond the Shelf, we spoke with the Co-Founder and CEO of Aura Bora , Paul Voge. In this episode, Paul shared some of the common struggles that brands in the beverage industry face, and how their creative branding and flavor profiles are filling a void within the market. They also gave us some insights into their long-term goals which include getting into larger national grocery retailers and competing against legacy soda brands. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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1 Increasing supply chain predictability with data-driven solutions with Amit Noam of AgriTask 25:50
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Play Later Play Later Lists Like LikedWith the current state of the global supply chain, having accurate and real-time data is important for any food & beverage brand when managing their ag-operations. This week on Beyond the Shelf, we spoke with the Chief Operating Officer of AgriTask , Amit Noam. In this episode, we discussed how AgriTask's innovative data-driven solutions help food & beverage companies manage their supply chains across the world. Amit also shared with us how data can be used to increase precision and predictability with resource and agriculture management and gave us some insights into the current state of the global supply chain. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.…
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Beyond the Shelf
1 Utilizing sensory testing to develop products with Shawn Kapanke of Silver Spring Foods 25:44
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Play Later Play Later Lists Like LikedSensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Beyond the Shelf, we spoke with the Business Development Manager at Silver Spring Foods , Shawn Kapanke. Founded in 1929, Silver Spring Foods is one of the largest producers of horseradish in the United States. In this episode, Shawn gave us some background into the family-owned business, and how the market for horseradish has shifted since the start of the company. We also discussed their Zing Master program, which consists of a collection of employees that help develop and conduct sensory testing on their products. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify , Apple Podcasts , Stitcher , and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook , Twitter , Instagram , and LinkedIn…
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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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