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Innovation in the Protein Bar Category with Mark & Chris of Buddha Brands

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Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar that is free from GMOs, palm oil, sugar alcohols, dairy, and soy. They also explain why it was so important for them to create a clean-label protein bar, and gave us some insights into how innovation is challenging the protein bar category.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

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138 episodes

Artwork
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Manage episode 301799787 series 1080286
Content provided by ChefsBest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ChefsBest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar that is free from GMOs, palm oil, sugar alcohols, dairy, and soy. They also explain why it was so important for them to create a clean-label protein bar, and gave us some insights into how innovation is challenging the protein bar category.
To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.
What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

  continue reading

138 episodes

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