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589: Raising Prices The Right Way
Manage episode 479572323 series 1141412
Content provided by Kati Whitledge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kati Whitledge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.
WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8
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FOLLOW IVAN ZOOT
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Books: https://www.ivanzoot.com/educational-materials
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Join the PBA: https://www.probeauty.org/
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111 episodes
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Manage episode 479572323 series 1141412
Content provided by Kati Whitledge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kati Whitledge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.
WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8
POWERED BY:
JOIN mya! joinmya.com
FOLLOW IVAN ZOOT
Instagram: https://www.instagram.com/ivanzoot/
Website: https://www.ivanzoot.com/
Books: https://www.ivanzoot.com/educational-materials
GIFTS
GET A FREE SOCIAL MEDIA [CTA] AUDIT
https://joinmya.com/social-media-audit
GET A FREE AUDIT OF YOUR WEBSITE
https://joinmya.com/sticky-website-audit
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
SPONSORS
Join the PBA: https://www.probeauty.org/
Join the ‘Smarter Room’ Mastermind with Jay Williams! Click Here to Learn More: https://thejwco.com/a-smarter-room/
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111 episodes
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Similar to Beyond The Technique Podcast
Life’s too short to worry about wedding favors, obligation guests, and bridesmaid dramas. Listen to the Bridechilla Podcast, take control, and enjoy wedding planning!
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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