How ASE is Shaping Automotive Education

Beyond the Wrench

Jennifer Holland, Assistant Vice President of Marketing at ASE, walks us through the incredible growth ASE has experienced over the years as a staple in the automotive industry. She highlights how ASE has reimagined its marketing efforts, gives an inside look at the organization today, and shares the impact their annual Instructor Training Conference has on helping instructors stay current with training and build their professional network.
Learn more about the 2025 ASE Instructor Training Conference on July 21-24: https://aseeducationfoundation.org/events/ase-instructor-training-conference
Check out the full video version of the podcast on YouTube!

About Our Guest:
Jennifer Holland
Assistant Vice President of Marketing, ASE
[email protected]

Sponsor:
National Institute for Automotive Service Excellence (ASE)

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122

WrenchWay Resources:
For Technicians & Students

• Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
• Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.

For Shops & Dealerships

• Hire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships.

For Auto, Diesel, & CTE Instructors:

• Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.

Connect with us on social:

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• TikTok

Chapters

1. How ASE is Shaping Automotive Education (00:00:00)

2. Jenn’s Career Growth (00:01:05)

3. Marketing Growth (00:16:53)

4. New CEO’s Plan & Efforts (00:34:56)

5. ASE Instructor Training Conference Overview (00:37:50)

6. Growth of Instructor Conference (00:46:19)

7. Future of ASE (00:51:00)