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Being the founder and the face of your brand
Manage episode 492933282 series 3608027
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In this episode of Big Business, Brittney Saunders gets real about what it means to be the face of your brand in the age of social media. Gone are the days of hiding behind a logo, today’s consumers want to see you.
Britt unpacks the shift from traditional marketing to founder-led content, and why being front and centre isn't just a trend, it's a strategy. From her early days as an influencer to running one of Australia’s most successful online fashion brands, she shares what she's learned about creating content that connects, and why outsourcing your brand voice might be the biggest mistake you can make.
LINKS
Follow Britt on:
- Instagram - @brittney_saunders
- Instagram - @bigbusiness_podcast
- TikTok - @brittney_saunders
- YouTube - Brittney Saunders - Fayt The Label
- Check out FAYT The Label HERE.
- Purchase my book "Just Getting Started" HERE
CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial
See omnystudio.com/listener for privacy information.
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