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1 Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18
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“I used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. It’s certainly the complete opposite.” – Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Cola’s Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARM’s footage tells a very different story—one of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream media—likely due to Coca-Cola’s massive influence and advertising dollars.…
The data behind digital marketing: A conversation with Bluecore’s Software Architect
Manage episode 395665097 series 3549532
Content provided by Cockroach Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cockroach Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and more to transform data into effective customer journeys. To learn what it takes to build architecture capable of powering some of the world's biggest marketing campaigns and gathering valuable insights along the way, our host David Joy sat down with Software Architect Mike Hurwitz.
Join as we discuss:
…
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Join as we discuss:
- The technical decisions behind Bluecore’s architecture
- Why Bluecore prioritizes bandwidth over latency
- The most effective ways to work with AI/ML in marketing
- Mike’s perspectives on programming languages including Visual Basic, C#, Scala, and Go
60 episodes
Manage episode 395665097 series 3549532
Content provided by Cockroach Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cockroach Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and more to transform data into effective customer journeys. To learn what it takes to build architecture capable of powering some of the world's biggest marketing campaigns and gathering valuable insights along the way, our host David Joy sat down with Software Architect Mike Hurwitz.
Join as we discuss:
…
continue reading
Join as we discuss:
- The technical decisions behind Bluecore’s architecture
- Why Bluecore prioritizes bandwidth over latency
- The most effective ways to work with AI/ML in marketing
- Mike’s perspectives on programming languages including Visual Basic, C#, Scala, and Go
60 episodes
All episodes
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Big Ideas in App Architecture

In this episode, David sits down with Peter Mattis , co-founder, CTO, and CPO of Cockroach Labs , to dive into the world of resilient databases, the evolution of AI in tech, and the journey of building a company that’s transforming how engineers approach scalability and performance. Peter shares insights from Cockroach Labs’ mission to create CockroachDB, a distributed SQL database designed to be virtually unbreakable and easily scalable in the cloud. Join us as we discuss: Peter’s personal journey in the tech industry and the founding of Cockroach Labs How CockroachDB is pushing the limits of resilience, scalability, and performance The transformative impact of AI on engineering workflows and productivity, and how it will reshape industries like medicine, education, and daily life The importance of embracing AI in the workplace and developing AI literacy among employees…
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Big Ideas in App Architecture

1 Inside Infrastructure as Code with Pulumi’s Founder & CEO 43:53
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In this episode, David sits down with Joe Duffy , CEO of Pulumi , to explore the revolutionary changes in cloud infrastructure and the power of Infrastructure as Code (IaC). Pulumi is redefining how developers and organizations manage cloud resources by enabling them to use familiar programming languages for scalable, efficient infrastructure management. Join us as we discuss: The evolution of cloud infrastructure and how IaC is transforming engineering workflows. How Pulumi simplifies cloud management by bridging the gap between developers and operations. The impact of AI on infrastructure automation and the future of cloud computing. The challenges organizations face in scaling their cloud environments and how Pulumi helps overcome them.…
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Big Ideas in App Architecture

1 Inside Ericsson: How AI and Automation Are Shaping Telecom 53:08
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Connectivity has become as essential as power and water—without it, our modern world would grind to a halt. In this episode, David sits down with Anand Bajaj , Chief Architect at Ericsson , to explore the revolutionary shifts taking place with 5G technology. Anand breaks down the evolution from wired networks to the unparalleled flexibility of 5G, highlighting the power of network slicing in creating tailored, high-performance connections. From his early days coding in India to leading groundbreaking projects at Ericsson, Anand argues that connectivity is just as vital as our basic utilities. This conversation unveils how mobile technology powers the on-demand services we take for granted today, driving a transformative revolution in our world. Join us as we discuss: How 5G enables scalable networks and the role of automation in managing complexity. Why the shift to virtualized networks and cloud-native design can be better for scalability and recovery. The convergence of telecom and IT, leading to flexible, hybrid infrastructures without vendor lock-in.…
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Big Ideas in App Architecture

1 Unboxing the Cloud: AI, Microservices, and Resilient Databases 54:43
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What does it take to build systems that thrive in today’s fast-evolving tech landscape? In this episode, we talk with Jim Hatcher , Solutions Engineer at Cockroach Labs , about the future of application architecture. From cloud commitments and database optimization to the transformative role of AI, Jim shares expert insights into building resilient, scalable systems. We explore the shift to cloud-native architectures, containerization, and how CockroachDB delivers unmatched reliability for mission-critical operations. Join us as we discuss: Breaking free from vendor lock-in with cloud portability for greater flexibility. Revolutionizing database management with AI and NVIDIA’s Jetson Nano. Ensuring high availability for essential applications in industries like finance and e-commerce.…
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Big Ideas in App Architecture

1 Strategic AI and Cloud Solutions: GitHub’s Blueprint for Modern Development Success 39:57
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In this episode, David welcomes Ari LiVigni , Senior Cloud Solutions Architect at GitHub , for an engaging conversation about cloud infrastructure, cloud adoption, AI, and security. Join us as we discuss: The importance of effective cloud solutions for data protection and security, including a look at tools from GitHub, AWS, and Azure. GitHub's significant milestones, including its acquisition by Microsoft and the launch of innovative tools like pull requests and forking. How GitHub Copilot enhances productivity by enabling developers to focus on code prompts while automating routine tasks.…
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Big Ideas in App Architecture

1 Cloud Architecture in the Public Sector: Balancing Innovation and Security 1:03:00
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Ever wondered how cloud architecture works in the public sector? In this episode, David Joy is joined by Nik Mayer , Principal Cloud Architect at Maximus , a company that partners with state, federal and local governments to provide critical health and human service programs. Nick discusses his journey into cloud architecture, emphasizing the impact of public cloud on innovation and accessibility. He also highlights the key differences between private and public sector cloud strategies, focusing on the heightened security and compliance requirements of government agencies. Key takeaways from the episode include: The importance of cloud computing in the public sector The challenges of migrating legacy systems to the cloud The importance of balancing cost optimization with performance in federal cloud deployments The value of continuous learning and diverse experiences in staying current with the rapidly evolving tech landscape…
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Big Ideas in App Architecture

1 GenAI Meets Celebrity: Inside Cameo’s Journey from Startup to Stardom 50:54
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This week, David is joined by Dom Scandinaro , CTO at Cameo , the platform that allows users to send personalized videos from celebrities and creators. Scandinaro gives an in-depth overview of Cameo’s rapid growth from a simple idea into a robust and deeply personalized fan experience platform with the digital infrastructure to match. Join us as we discuss: How Cameo’s tech stack has evolved as the company expands globally Why leaders need to have an in-depth understanding of their team’s abilities and limitations How Cameo is harnessing Generative AI for new products and platform features.…
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Big Ideas in App Architecture

1 The Journey From Mainframe to Adopting Generative AI With Equifax’s Senior Network Architect 56:27
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In this episode, our host David Joy speaks with Samarth Shah, Senior Network Architect at Equifax to learn about the steps they took to modernize from the mainframe to the cloud, as well as the impact AI has on the industry. Join as we also discuss: The limitations of the mainframe and what enterprises need to consider when moving towards a cloud architecture. How to address modern security challenges including IAM controls, network segmentation, and DDoS protection. Innovative use cases for generative AI in network security, including how to automate defensive actions during cyber incidents.…
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Big Ideas in App Architecture

1 Modernizing Your Cloud Strategy with OneStream’s Senior VP of Cloud Architecture 46:25
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In this episode, we dive into the heart of cloud architecture, disaster recovery, observability, and more with OneStream’s Senior VP of Cloud Architecture, Ryan Berry . Whether you're a tech enthusiast or finance professional, this episode offers indispensable knowledge on navigating modern cloud landscapes and optimizing financial software solutions. Join as we discuss: The importance of learning new cloud patterns for cost-effectiveness and higher migration success. The intricacies of scaling infrastructure, particularly during high-demand scenarios such as month-end and quarterly financial modeling. What companies need to consider when adopting the cloud.…
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Big Ideas in App Architecture

1 Driving digital transformation with Chief Architect at Altimetrik, Ignacio Segovia 51:16
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In this episode, David is joined by Head of Product Engineering and Chief Architect at Altimetrik, Ignacio Segovia. From revolutionizing product engineering to harnessing the power of cloud technologies, Ignacio breaks down the themes of digital transformation in today's rapidly evolving landscape, and how Altimetrik fosters cultural alignment and innovation on their engineering teams. Join as we discuss: How Altimetrik approaches modernization and product engineering efforts across industries including financial services, payments, and more. The importance of user satisfaction and how it drives technical decision-making across every architectural layer. Insights into building high-performance teams, including Ignacio’s hiring principles and interview questions…
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Big Ideas in App Architecture

1 Discussing the Patterns of Distributed Systems with Unmesh Joshi 44:36
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This week, David is joined by Unmesh Joshi, Principal Consultant at Thoughtworks and author of “ Patterns of Distributed Systems ” for a conversation on the technical intricacies that keep modern applications running smoothly. Join as we discuss: Key concepts behind distributed systems, including fault tolerance and consistency models, consensus algorithms, and more. Unmesh’s inspiration behind “Patterns of Distributed Systems,” and how he hopes to simplify complex concepts for developers. Technical predictions for distributed systems over the next five years.…
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Big Ideas in App Architecture

1 Scaling for 2 Billion Events Per Day with Principal Software Engineer at Red Ventures 36:22
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With a growing library of media properties including CNET, Lonely Planet, and Bankrate, Red Ventures ’ data platform has scaled from handling 16 million events per day to nearly 2 billion. To dive into the evolution of their architecture and understand how data effortlessly travels through their systems, our host David Joy sat down with Principal Software Engineer Majid Fatemian . Join as we discuss: Why Red Ventures migrated from SQL Server to Amazon Redshift How the data landscape has changed over the last two decades The challenges every leader should expect when running a data platform Majid’s time at Ubisoft and his involvement in one of David’s favorite games, Far Cry 2…
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Big Ideas in App Architecture

1 Enabling a data-driven and innovative engineering culture at Amplitude 48:32
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For the engineering team at digital analytics company Amplitude, real-time customer feedback and cutting-edge Northstar metrics play a significant role in helping them adapt their tech stack and stay ahead in a rapidly evolving market. To learn more about the innovative approaches at Amplitude, we sat down with their SVP of Engineering, Shadi Rostami, for a discussion on the significance of ownership, accountability, and a founder's mindset in shepherding a company's growth. Join as we discuss: Developing a growth mindset to enable a successful engineering career Shadi’s engineering principles including “ship fast with quality” How to scale platforms through informed data-driven prioritization and strategic product focus…
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Big Ideas in App Architecture

Modernizing database infrastructure can solve more than just data problems. It can also simplify your software architecture and the way your engineering organization works. In this episode, David sits down with technical evangelist, Rob Reid from Cockroach Labs, to discuss the importance of architectural simplification through proven patterns, real-world examples, and practical use cases. Join as we discuss: The benefits of simplifying your data architecture Why you should think of regulations as part of your architecture How in some cases, running a database across three data centers can be cheaper than two What to know about selecting the right database for your use case…
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Big Ideas in App Architecture

1 Behind the scenes with Vimeo’s Director of Enterprise Architecture 40:43
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“Customer experience is top priority, if the customer isn’t happy and you scale it, it doesn’t matter, nobody's gonna use it!” This week, David is joined by Sachin Joshi, Director of Enterprise Architecture at Vimeo, to discuss customer experience as the north star of architecture work, the evolution and impact of AI, and Vimeo's code-to-cash process for business efficiency. Join us as we discuss: Vimeo's enterprise architecture, integration, and automation How to prioritize customer experience when scaling applications Monolithic vs microservices architecture…
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