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Gap's Quest to Stay Cool Just Hit Its Latest Roadblock: Tariffs

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Manage episode 491044884 series 3460550
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

At the start of 2025, Gap was cool again. The legacy American brand had started to turn around sales and rebuild its image. It was in the middle of a splashy ad campaign with the actress Parker Posey. Influencers were posting its clothes online.

But then President Trump announced his “Liberation Day” tariffs.

On today’s Big Take podcast, Bloomberg reporters Amanda Mull and Lily Meier walk host Sarah Holder through Gap’s history, its recent re-invention and the challenges it faces now. Plus, we hear from Richard Dickson himself.

Read more: Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

See omnystudio.com/listener for privacy information.

  continue reading

709 episodes

Artwork
iconShare
 
Manage episode 491044884 series 3460550
Content provided by Bloomberg and iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg and iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

At the start of 2025, Gap was cool again. The legacy American brand had started to turn around sales and rebuild its image. It was in the middle of a splashy ad campaign with the actress Parker Posey. Influencers were posting its clothes online.

But then President Trump announced his “Liberation Day” tariffs.

On today’s Big Take podcast, Bloomberg reporters Amanda Mull and Lily Meier walk host Sarah Holder through Gap’s history, its recent re-invention and the challenges it faces now. Plus, we hear from Richard Dickson himself.

Read more: Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push

See omnystudio.com/listener for privacy information.

  continue reading

709 episodes

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