The Transformation of Esker Cycles w/ Tim Krueger

Bikes & Big Ideas

Esker Cycles came on the scene in 2018 with a couple of sleek carbon fiber mountain bikes featuring an unknown Dave Weagle suspension platform called Orion. Weagle’s design was originally conceived for motorcycles and was dependent on a single front sprocket layout, which, back when Orion was developed, didn’t include mountain bikes since multiple chainrings and front derailleurs were still the norm. Orion was shelved until Esker founder Tim Krueger approached Weagle looking for a suspension design, and the first Esker bikes started to take shape. Steel and Titanium hardtails followed as Esker expanded its product portfolio, and while Esker’s first suspension bikes were carbon fiber, Tim had aluminum in mind from the beginning, with the dream of offering high-quality, affordable mountain bikes.

A lot has changed since the early days of Esker, so today we’re catching up with Tim Krueger — and he doesn’t disappoint — essentially pulling back the curtain on what it’s been like to be a small bike brand during a volatile time in the bike industry. Tim also discusses their decision to abandon carbon fiber bikes in favor of aluminum, focusing on affordability, his take on geometry, their new metal bikes, and much more.

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Esker Cycles

TOPICS & TIMES:

Tim’s First Bike Shop Job

Teaching Was Not for Tim

Getting Hired as a Product Manager for Salsa

Adventure by Bike

Tim’s Time Guiding Bike Packing Tours

Meeting Dave Weagle

Blowing the Dust off Orion Suspension

Bootstrapping Esker

Scraping Together $250K

Manufacturing in Taiwan vs China

All in for Metal

Esker’s New Aluminum Bikes

Direct and Bike Shop Sales Strategy

Box of Bikes

Esker’s Conservative Approach to Growth

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