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SEO That Converts: ROI-Driven Strategies with Steven Schneider of Trio SEO
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In this episode of BizBlend, host Sana sits down with Steven Schneider, Co-Founder and CEO of Trio SEO, to explore what truly drives ROI in SEO for B2B SaaS and service brands. Steven pulls back the curtain on his 7-figure blog journey—built without ads or socials—and explains why SEO isn’t dead in the AI age, it’s just evolving. The conversation tackles SEO misconceptions, the critical need for strategy-backed investment, and how founders can avoid vanity metrics in favor of measurable business impact. If you're still thinking SEO is just about rankings, think again.
About the Guest:
Steven Schneider is the Co-Founder and CEO of Trio SEO, an ROI-focused SEO agency helping B2B SaaS and service companies scale with bottom-of-funnel content that converts. Before launching Trio SEO, Steven built a 7-figure blog portfolio using pure SEO. He now leads a team creating high-impact, human-written content that delivers measurable growth—without relying on ads or social media.
Key Takeaways:
SEO isn’t just about Google rankings—real success is tracked through KPIs that tie directly to conversions.
Most companies underinvest in SEO and expect quick results, but sustainable growth requires patience and strategy.
Bottom-of-the-funnel content is essential to attract high-intent users ready to convert.
Content quality at scale is possible with human writers, clear systems, and well-structured briefs.
SEO should be one part of a broader marketing mix—not the only lead driver for early-stage companies.
Connect with Steven Schneider:
LinkedIn: Search "Steven Schneider" or "Trio SEO"
Website: www.trioseo.co
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