Episode 130: The Trust Deficit: How to Win Clients in an Age of Skepticism

Black Girls Consult TOO!

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Trust is in crisis. With AI replacing human interaction, businesses are overpromising and underdelivering, and skepticism is at an all-time high. Earning client trust has never been more challenging. This trust deficit can make landing clients even more complicated if you're a consultant selling expertise instead of a tangible product.

So, how do you establish credibility in a world where people don't know who to believe? What unique challenges do women of color face in building trust with clients? And most importantly, how can you turn trust into your greatest business asset?

In this episode, we explore the trust economy, what it is, why it's more critical than ever, and how you can position yourself as a trusted authority in your industry. If you've ever felt like you had to prove yourself twice as hard just to be taken seriously, this conversation is for you.

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Chapters

1. Building Trust in Consulting Businesses (00:00:00)

2. Establishing Trust in Business Relationships (00:09:13)

3. Mastering Trust in Business Relationships (00:19:11)