Jesse Green – Building Legacy, Leading with Culture

Black Magic Woman with Mundanara Bayles

Proudly supported by NRMA Insurance.

In this powerful yarn, I sit down with proud Badtjala, Gunditjmara and Woppaburra man, Jesse Green—founder of Yilay —a 100% Indigenous-owned apparel, promotions, and signage business based in Brisbane. Jesse shares his journey from AFL community programs to building multiple businesses with deep roots in family, culture, and community.

He speaks openly about the challenges of balancing entrepreneurship with fatherhood, the importance of cultural protocol, and the need to address issues like black cladding in the Indigenous business sector. Jesse also highlights the role of authenticity, the strength of community collaboration, and his commitment to creating intergenerational wealth—one business at a time.

This episode is packed with valuable insights for anyone passionate about genuine First Nations enterprise and social impact.

🔗 Jesse Green & Yilay Creative

• Yilay Official Website: Explore Yilay's range of Indigenous-designed apparel, promotional products, and signage.
  https://yilay.com.au/

• About Yilay: Learn about Yilay's mission to bridge the cultural knowledge gap between corporate Australia and Indigenous communities.
  https://yilay.com.au/pages/about-us

• Yilay Collections: Browse Yilay's product collections, including their NAIDOC 2024 range.
  https://yilay.com.au/collections

• Yilay on Facebook: Stay updated with Yilay's latest news and offerings.
  https://www.facebook.com/Yilay2.0/

Website: www.blackmagicwoman.com.au

Follow us on Instagram - @blackmagicwomanpodcast

The Black Magic Woman Podcast is hosted by Mundanara Bayles and is an uplifting conversational style program featuring mainly Aboriginal guests and explores issues of importance to Aboriginal people and communities. Mundanara is guided by Aboriginal Terms of Reference and focusses more on who people are rather than on what they do.

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