Artwork

Content provided by The Black Effect and iHeartPodcasts and The Black Effect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Black Effect and iHeartPodcasts and The Black Effect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Marketing Genius Behind Beats by Dre: Omar Johnson on Influence and Innovation

1:01:36
 
Share
 

Manage episode 467234528 series 3256126
Content provided by The Black Effect and iHeartPodcasts and The Black Effect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Black Effect and iHeartPodcasts and The Black Effect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ep. 203 Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

From his groundbreaking ambush marketing strategies to his work in fusing music, sports, and tech, Omar has reshaped how brands connect with consumers. And now, as the founder of ØPUS Intelligence, he’s continuing to drive change—building world-class brands, championing diversity, and pushing for equity in corporate America.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

258 episodes

Artwork
iconShare
 
Manage episode 467234528 series 3256126
Content provided by The Black Effect and iHeartPodcasts and The Black Effect. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Black Effect and iHeartPodcasts and The Black Effect or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ep. 203 Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

From his groundbreaking ambush marketing strategies to his work in fusing music, sports, and tech, Omar has reshaped how brands connect with consumers. And now, as the founder of ØPUS Intelligence, he’s continuing to drive change—building world-class brands, championing diversity, and pushing for equity in corporate America.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

258 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play