247: Tapping into Your Inner "ChYld" for Social Media & Branding Success w/ Aaron Chism

Black to Business

When it comes to growing a brand online, we’re often told to follow trends, look polished, and stick to what's “proven.” But the truth is, real growth and real connection often starts with creativity, curiosity, and a willingness to be yourself. For Black entrepreneurs, there’s a lot of pressure to get it right from the beginning. But what if your breakthrough came not from being perfect, but from being free?

In this episode, we’re breaking down how rediscovering your creativity and honoring your inner child can unlock authenticity, consistency, and visibility in your content. We understand how confusing and overwhelming it can feel trying to show up on social media while staying true to your brand and your mental wellness. That’s why we brought in Aaron Chism, a creative strategist and former TikTok Creator Manager who’s worked with some of the top digital voices in the game. Through his work with content creators and now as the founder of Inner ChYld Creative, Aaron shares how to build your brand without losing yourself in the process.

DURING THIS EPISODE YOU’LL LEARN:

• What it really means to tap into your inner child as a creative entrepreneur

• How to use authenticity as a competitive advantage in branding

• Key content strategies for building an engaged audience on platforms like TikTok and Instagram

• How to stay consistent with content without feeling overwhelmed

• How to work with social media algorithms instead of fighting them

• Tools and techniques to track your content’s performance and improve over time

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/247

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