LinkedIn for B2B Companies (Part 1) | E77 with Andy Lambert

Blame it on Marketing ™

LinkedIn isn’t what it used to be, in this episode, we sit down with Andy Lambert to break down what’s actually working in social media marketing today. We get real about the mistakes marketers keep making, why engagement matters more than ever, and whether company pages are hard work.

Oh, and AI? It’s changing the game—but let’s be clear: it’s a tool, not a replacement for actual strategy. We also dive into community building, video content (spoiler: just posting isn’t enough), and why authenticity beats algorithms every time.

Takeaways (or, what to yell at your marketing team about)

✅ Social media keeps changing—marketers need to keep up.
✅ LinkedIn is still gold for B2B (but you need a strategy).
✅ Rushed marketing = bad marketing.
✅ Video is big, but quality > quantity.
✅ Engagement > just posting.
✅ Personal brands > company pages (sorry, corporate).
✅ AI can boost creativity, but don’t let it kill your soul.
✅ Community > audience—build relationships, not just reach.
✅ Focus on what your audience actually wants.
✅ Authenticity wins—people can smell BS from a mile away.

Marketing changes, but the fundamentals don’t. Listen in, take notes (or don’t), and let’s talk about what actually works.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.