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57. Create a Category of One: Branding Secrets to Set Your Business Apart with Zuza Hicks
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There are a million online businesses out there…but there’s only one you.
The more crowded the online space becomes and the more AI-generated content floods our feeds, the more we crave genuine human connection. And the best way to stand out is to be YOU with a brand that reflects your unique vision, voice, and values.
Zuza Hicks is the owner of Nicely Made Studio. As a brand designer, she cherishes the human side of business and delights in seeing clients' faces light up as their visions come to life. Zuza blends visual branding with thoughtful strategy to deliver tangible results, believing that brands should offer more than blandness.
Click play to learn:
- The foundations of a brand that converts: archetypes, values, and positioning
- How to add more personality to your brand (even if you’re not bold or loud)
- The importance of brand positioning in an AI-driven world
- Why newer business owners should NOT invest a lot of time or money into branding
- Where to draw the line between your personal brand and YOU as the business owner
Plus hear the inspiring story of how Zuza got started as a self-taught, immigrant designer and what she wishes she would have known sooner!
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