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Why the trades need parents' buy-in to thrive again
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What happens when someone with 42 years in the landscape industry decides to tackle America's skilled trade shortage head-on? Russ Marsan joins us to share his remarkable journey from grinding stumps on the North Shore of Massachusetts to becoming a leading advocate for trade education in Vermont.
Russ takes us through his winding career path – from struggling student to successful business owner – revealing how each seemingly unrelated job actually built the foundation for his future. "While I thought I was taking five years off trying to find myself, I was just building knowledge I could carry forward," he reflects, offering a powerful perspective for anyone questioning their non-traditional career journey.
The conversation shifts to a critical industry challenge: attracting new talent to replace retiring tradespeople. Russ details his involvement with the "Bring Back the Trades" initiative and the upcoming Vermont event on May 20th at Castleton University. This innovative approach brings students, parents, and industry professionals together in an interactive environment where young people can discover career possibilities they might never otherwise encounter.
Perhaps most compelling is Russ's insight on breaking down barriers to trade careers. From eliminating the stigma of trade education to ensuring parents understand these viable career paths, he offers practical wisdom on rebuilding America's skilled workforce. His collaborative philosophy – "the tide rises all boats" – represents a refreshing approach to industry challenges that benefits everyone.
Ready to join the movement to revitalize trade education? Visit bringbackthetrades.org to learn how you can get involved, or connect with Russ directly at [email protected].
Chapters
1. Introduction to Blizzard and Bloom (00:00:00)
2. Russ Marshan's Journey into Landscaping (00:01:16)
3. Growing Through Business Challenges (00:05:07)
4. Learning from Mentors and Mistakes (00:09:47)
5. Bring Back the Trades Event (00:15:31)
6. Breaking Industry Stigmas Together (00:22:12)
7. Creating Opportunities Through Collaboration (00:28:07)
8. Event Details and Closing (00:32:02)
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