Kyle Haener--KOL Influencer Marketing in Crypto with Tunnl.io

Block by Block: A Show on Web3 Growth Marketing

Summary
In this conversation, Kyle Haener, co-founder and CEO of Tunnl.io, discusses the challenges and opportunities in the influencer marketing space, particularly within the crypto industry. He shares insights from his entrepreneurial journey, the importance of attention in marketing, and how Tunnl.io.io aims to streamline the process of connecting brands with creators through smart contracts. The discussion also covers the launch of their new product, Faucets, which automates creator engagement and allows brands to incentivize content creation effectively. Kyle emphasizes the need for diversity in content and the evolving landscape of crypto economic incentives, introducing the concept of content mining as a way to reward attention and drive engagement. In this conversation, Kyle Haener discusses the innovative ways Tunnl.io is amplifying crypto projects through influencer marketing, particularly on platforms like X and the potential of TikTok. He emphasizes the importance of quick content amplification, the unique opportunities presented by TikTok Shop, and the need for effective calls to action for crypto brands. The discussion also covers measuring campaign effectiveness, the significance of mindshare in marketing, and the future expansion of Tunnl.io into new platforms. Haener shares insights on the collaboration with agencies and the upcoming public beta launch of Tunnl.io.
Takeaways
— Tunnl.io connects brands and creators through smart contracts.
— Kyle Haener's entrepreneurial journey began with selling sneakers and clothing.
— Attention is critical in marketing, especially in influencer-driven spaces.
— Tunnl.io aims to eliminate trust issues in influencer marketing.
— Access to influencers is often challenging for brands.
— Diversity in content creation is essential for effective marketing.
— The Faucets product automates engagement with creators.
— Tunnl.io has paid out over $110,000 to creators.
— Content mining could revolutionize how attention is rewarded in crypto.
— Attention will be a key focus in marketing strategies moving forward.
— Identify what you want to amplify for effective marketing.
— Tunnl.io allows brands to quickly amplify their projects.
— TikTok is a growing platform for crypto marketing.
— TikTok Shop offers significant affiliate opportunities.
— Going viral on TikTok is easier than on X.
— Mindshare is crucial for brand awareness in crypto.
— Measuring campaign effectiveness is essential for ROI.
— Agencies can leverage Tunnl.io for influencer access.
— Future expansion to TikTok requires a tailored approach.
— Public beta launch of Tunnl.io is set for April 30th.
Timestamps
(00:00) Introduction to Tunnl.io.io and Its Founders
(01:29) Kyle Haener's Entrepreneurial Journey
(03:06) The Importance of Influencer Marketing in Crypto
(04:00) Understanding Tunnl.io: The Problem It Solves
(06:17) Target Customers and Market Dynamics
(09:44) The Role of KOLs and Influencers in Crypto
(12:33) Introducing the Faucets Product
(15:25) Campaigns and Creator Engagement
(19:55) Success Stories and Milestones
(22:20) The Evolution of Crypto Economic Incentives
(26:31) Amplifying Crypto Projects with Tunnl.io
(27:50) The Power of TikTok for Crypto Brands
(30:54) Understanding TikTok Shop and Its Potential
(32:10) Call to Action: Engaging TikTok Viewers
(34:18) Measuring Campaign Effectiveness
(37:49) Mindshare vs. Conversion in Crypto Marketing
(39:25) Integrating Analytics with Campaign Execution
(42:52) Expanding Beyond X: Future Platforms for Tunnl.io
(46:06) Agencies and Tunnl.io: A Collaborative Opp

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Chapters

1. Introduction to Tunnl.io and Its Founders (00:00:00)

2. Kyle Haener's Entrepreneurial Journey (00:01:29)

3. The Importance of Influencer Marketing in Crypto (00:03:06)

4. Understanding Tunnel: The Problem It Solves (00:04:00)

5. Target Customers and Market Dynamics (00:06:17)

6. The Role of KOLs and Influencers in Crypto (00:09:44)

7. Introducing the Faucets Product (00:12:33)

8. Campaigns and Creator Engagement (00:15:25)

9. Success Stories and Milestones (00:19:55)

10. The Evolution of Crypto Economic Incentives (00:22:20)

11. Amplifying Crypto Projects with Tunnl.io (00:26:31)

12. The Power of TikTok for Crypto Brands (00:27:50)

13. Understanding TikTok Shop and Its Potential (00:30:54)

14. Call to Action: Engaging TikTok Viewers (00:32:10)

15. Measuring Campaign Effectiveness (00:34:18)

16. Mindshare vs. Conversion in Crypto Marketing (00:37:49)

17. Integrating Analytics with Campaign Execution (00:39:25)

18. Expanding Beyond X: Future Platforms for Tunnl.io (00:42:52)

19. Agencies and Tunnl.io: A Collaborative Opportunity (00:46:06)

20. Upcoming Features and Public Beta Launch (00:47:18)