Onlylarping - Karate Combat, the Karate Token, and Converting Casual Fight Fans to Super Fans

Block by Block: A Show on Web3 Growth Marketing

In this conversation, Peter Abilla interviews Onlylarping, the founder of Karate Combat, discussing the innovative strategies the league is employing to engage fans through the Karate Token and Up Only Gaming. They explore the challenges of converting casual fans into super fans, the unique positioning of Karate Combat in the combat sports landscape, and the exciting future plans for the league, including their presence at major crypto events and the role of athletes in building a dedicated fanbase.
Takeaways

• Karate Combat aims to engage younger fans through innovative strategies.
• The Karate Token was created to convert casual fans into super fans.
• Up Only Gaming allows fans to earn tokens by predicting fight outcomes.
• Karate Combat focuses on striking, differentiating itself from MMA leagues.
• The league has a unique event production style, resembling video game aesthetics.
• Building a community around athletes is crucial for fan engagement.
• Karate Combat is actively participating in major crypto conferences.
• The Karate Token offers governance and rewards for active participants.
• Influencer Fight Week brings crypto influencers into the sport.
• The league is focused on educating the crypto community about the Karate Token.

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Chapters

1. Introduction to Karate Combat and Web3 (00:00:00)

2. The Birth of the Karate Token (00:02:04)

3. Up Only Gaming: Engaging Fans (00:06:13)

4. Positioning Against Competitors (00:10:06)

5. Innovative Event Production (00:14:08)

6. Converting Casual Fans to Super Fans (00:18:10)

7. The Role of Athletes in Fandom (00:22:04)

8. Future Announcements and Growth Plans (00:25:56)

9. Building Awareness for the Karate Token (00:30:02)

10. Influencer Fight Week and Community Engagement (00:33:52)