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ICYMI: YouTube Is Coming for the Sitcom

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Manage episode 486417807 series 3571239
Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

For two decades, YouTube has tried to convince advertisers that it’s the future of entertainment.

The streaming giant has spent the past few years trying to make itself the centerpiece of the living room. The company teamed up with TV manufacturers so watching YouTube on a TV became as easy as watching it on your phone or laptop. People can now leave comments and subscribe to YouTube channels on a TV, and creators can arrange videos as though they’re episodes of a show.

Bloomberg News Managing Editor, Media & Entertainment Lucas Shaw details his Businessweek story on content creators making longer shows to meet viewers where they are.

See omnystudio.com/listener for privacy information.

  continue reading

4774 episodes

Artwork
iconShare
 
Manage episode 486417807 series 3571239
Content provided by Bloomberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

For two decades, YouTube has tried to convince advertisers that it’s the future of entertainment.

The streaming giant has spent the past few years trying to make itself the centerpiece of the living room. The company teamed up with TV manufacturers so watching YouTube on a TV became as easy as watching it on your phone or laptop. People can now leave comments and subscribe to YouTube channels on a TV, and creators can arrange videos as though they’re episodes of a show.

Bloomberg News Managing Editor, Media & Entertainment Lucas Shaw details his Businessweek story on content creators making longer shows to meet viewers where they are.

See omnystudio.com/listener for privacy information.

  continue reading

4774 episodes

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