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Branding Is Not A Rocket Science! You Can Build Your Own Team!
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Here we are again with Jamie Smith, a former college basketball player and a coach, a founder of Katalyst and BrandME, a branding firm for athletes and entertainers.
We are excited to hear how she realized she had talent not only for sports but also for branding, marketing, and management in entertainment business and made a successful career out of it.
She has a very unique and fascinating approach. Her goal is to help her clients become educated, well-informed, and confident to stand on their own before they enter the world of professional sports. If you want to hear more, tune in now!
Highlights:
[00:00] Becoming a coach - getting out of your comfort zone
[03:06] Entering into the branding space – reality show experience
[12:03] How to define branding?
[19:05] Advising and managing clients is more important than branding
[28:15] BrandME – building a brand piece-by-piece and educating clients
[34:50] An advice to a player in the recruiting process with NIL
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