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Ep. 32 - Dirt to Dollars: Excavating Success with Clay Hudspeth
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Clay Hudspeth of HudX Excavation takes us on a journey through his entrepreneurial evolution, sharing the wisdom gained from over 25 years in the blue-collar world. After building a successful landscaping business with multiple crews, Clay completely restructured his approach with his excavation company, focusing on quality over quantity and implementing a strategic business model designed with an exit strategy in mind.
Clay's refreshingly honest perspective cuts through typical business advice, revealing how keeping overhead manageable and maintaining a small, focused team allows his company to deliver exceptional service at competitive prices. "There are a lot of companies out there that have grown to a point where their overhead can equal almost what the job is going to cost very quickly," he explains, highlighting the sweet spot his company occupies between small operations and large contractors.
The conversation delves deep into the challenges of customer relationship management, with Clay offering remarkable insights on navigating the complex dynamics between contractors and homeowners. His approach to transparent communication, honest pricing discussions, and genuine follow-through has built HudX's stellar reputation. "Just asking them what they like and repeating it later makes them know you were listening," Clay shares, emphasizing how these seemingly simple practices put his company ahead of competitors.
Perhaps most valuable is Clay's perspective on perseverance through business challenges. "In the 25, 30 years I've been doing this, the things I can remember having major worries about are just water under the bridge now," he reflects, encouraging listeners to maintain their integrity through difficult situations. His experience shows that properly handled problems often transform challenging customers into your strongest advocates.
Ready to transform your blue-collar business approach? Listen now to gain actionable strategies from someone who's navigated decades of industry evolution and learned what truly matters for sustainable success.
Click the link above for a free marketing audit with insights to boost your blue collar business!
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Chapters
1. Introducing Clay Hudspeth of HUD-X Excavation (00:00:00)
2. From Landscape Design to Excavation Business (00:04:18)
3. Working with Contractors vs Homeowners (00:08:50)
4. Building a Business with an Exit Strategy (00:16:48)
5. Developing Quality Customer Relationships (00:25:25)
6. Overcoming Challenges and Staying Focused (00:36:37)
7. Final Advice for Blue Collar Workers (00:42:50)
42 episodes
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