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Making Marketing a Strategic Driver of Business - Marci Thompson, DES
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On today’s episode, we’re chatting with my friend, Marci Thompson.
Curious. Innovative. Passionate.
Marci is a visionary leader dedicated to elevating organizations and people. As CEO of the Society for Marketing Professional Services, she leads a team of leaders, driving strategic growth, innovation, and operational excellence to serve a community of over 7,300 professionals across architecture, engineering, and construction (A/E/C) firms.
With a strong background in organizational strategy, professional development, and experience-driven marketing, Marci stewards a multi-million-dollar organization, aligning resources, talent, and technology to enhance membership value, expand industry influence, and ensure financial sustainability.
Marci studied Social Work at Bowie State University and is certified in instructional design, digital event strategy (DES), and diversity and inclusion (d+i). Previously, Marci served as Publisher of SMPS’s award-winning Marketer journal and has been a contributing writer for industry publications. A two-time book author, she continues to shape thought leadership and drive transformation in the A/E/C space.
Marci, welcome to the Bold Brand Show!
https://www.linkedin.com/in/marci-thompson/
https://www.smps.org/about-the-foundation/
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Open Asset
Today’s show is brought to you by Open Asset.
AEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but what you show.
In fact, 72% of AEC marketers agree: visual content is the key to winning work.
That’s where OpenAsset comes in. It’s the leading smart Digital Asset Management platform built for AEC firms.
With AI-powered tools for writing, searching, and tagging all your projects and files, it’s easier than ever to tell your firm’s unique story through visual content.
And because OpenAsset integrates with top AEC tools, your project data and marketing content stay connected every step of the way.
Ready to see how OpenAsset will transform your pursuit workflows? Bold Brand listeners get one month free. Visit pages.openasset.com/Bold to learn more.
Thank you, OpenAsset.
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BISNOW
I've got a special deal to share with you, from my friends at BISNOW!
I regularly hit up Bisnow events here in Denver, and honestly, they're my go-to for networking in commercial real estate and AEC.
Each month, they pull together these great panels with heavy-hitting speakers who actually know what's happening right now in different markets—not just theory, but real deals and trends.
What's cool is they're not just a Denver thing—they run these events across the country. So if you're looking to stay on top of market shifts or want to connect with the people making moves in CRE, it's worth checking out.
If you're interested, check out Bisnow – That’s https://bisnow.com/events to see what's coming up.
You can use code BOLD - That’s B-O-L-D when you register to save FIFTEEN PERCENT on your ticket. Trust me, the connections you'll make are worth it.
Thank you, BISNOW.
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Thank you for joining us today on the Bold Brand Show.
For all of today’s shownotes and links to our sponsors, head over to BoldBrand.Show
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The Bold Brand Show is produced by yours truly, Josh Miles, and is a product of Bold Brand LLC - a branding and video agency for AEC Firms, based in Denver Colorado.
Visit BoldBrand.com to learn more, or hit that orange button to schedule a time to chat about your branding or video project.
Catch us next time where we chat with another BOLD innovator in the AEC industry.
Thanks for listening. See you next time.
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