Best Shark Tank Winner: Bold Momentum, Tate Stock, Chirp CEO
Manage episode 481717637 series 3286833
Prepare for a powerful conversation with Tate Stock, Founder and CEO of Chirp and viral Shark Tank standout. Stock and wife Hannah partnered to launch what is now Chirp. Soon after, Tate found himself negotiating between offers from: Kevin O'Leary, Robert Herjavec, and Lori Greiner as Mark Cuban and Daymond John made things both difficult and smarter.
Stock’s launch of a product made of sewer pipe and yoga mats was crowdfunded as a side hustle first and molded into a $100M+ brand used by millions of back pain sufferers.
Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, and also on Apple, Spotify, and most podcast platforms.
Everyone faces the pressure to succeed at work—to lead one’s own work and sometimes others to scale fast but stay real, as a person. Tate Stock reveals how his startup breakthrough began not with perfect branding—but with bold pivots and testing face-to-face conversations with real customers.
Discover how to move fast without faking success. Tate shows how shifting your use and message—not always your product design—can unlock opportunities, how imperfect efforts outperform polished delays, and why direct interaction beats expensive strategy decks every time.
Embark on a smarter path to meet needs and succeed at life’s work—help others—for fit and meaningful growth. Apply Tate’s methods today to test ideas, validate servees, and create momentum fast.
Tate Stock has redefined how wellness can reach the masses, moving from yoga to back pain, and gaining national attention:
• Viral back pain relief company with 6M+ wheels sold
• Shark Tank Season 12 standout with high-profile negotiations
• Named to Forbes 30 Under 30 – Manufacturing & Industry
• Grew from garages to big-box retailers, then direct ecomm.
Explore how Tate’s experience with crowdfunding, messaging pivots, and literally no-nonsense, transparent leadership can reshape the way entrepreneurs grow teams and results:
• Launch products even if they’re not perfect
• Test customers before investing too much
• Pivot messaging to unlock massive new markets
• Work side-by-side with your family without sacrificing either
• Lead with transparency, not politics
• Buy freedom with your earnings—not just stuff
• Create direct feedback loops from real people
• Treat trade shows like laboratories for truth
Questions Explored:
• How do you discover your real market?
• What makes Shark Tank deals intense?
• Can fake listings help test demand?
• What’s better than balance?
• How do bold pivots outperform branding?
Lessons Learned:
• Pivot messaging to reach new markets
• Sell relief, not theory
• Face-to-face tests beat surveys
• Build before it's perfect
• Let customers lead your evolution
• Family-first is a business strategy
• Launch even if it’s messy
• Transparency builds faster teams
Connect with Tate Stock:
LinkedIn: https://www.linkedin.com/in/tatestock/
Website: https://gochirp.com
Instagram: https://www.instagram.com/gochirp/
See more at:
MarkSpencerCook.com/Podcast
MarkSpencerCook.com | WindfallPartners.com
LinkedIn: LinkedIn.com/in/@MarkSpencerCook
Other Social Media: @MarkSpencerCook
45 episodes