Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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7 Lessons in Marketing from the Barbie Movie We Can ALL Use {Ep 109}
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Manage episode 379612902 series 2275176
Content provided by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Full shownotes: https://boldwithbrooke.com/109 Hey there gorgeous, I'm so happy to be BACK with a new podcast episode, all about MARKETING specific lessons from the marketing surrounding the Barbie movie! If you didn't see any of the marketing, I would wonder if you were present in any social media or news during that time because seriously - it was EVERYWHERE. The Barbie movie marketing team, with Warner Brothers, did an amazing job of making sure that movie was front and center before, during, and AFTER the release date, and there are so many little things that we can look at. Even if you just take ONE of these lessons from the movie marketing, you will see a huge change in your own marketing - they're that good. This episode is specifically for marketing, next week we are going to dive into some lessons from the movie specifically. YES, I'm in a little bit of a Barbie movie kick, and if you haven't seen the movie, I highly recommend it. But even if you haven't seen it, there are so many things we can learn from how the movie was marketed, and the story itself. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If you loved this content, we would LOVE your five star review at https://boldwithbrooke.com/itunes . We read every review and appreciate them so much, thank you in advance.
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125 episodes
MP3•Episode home
Manage episode 379612902 series 2275176
Content provided by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brooke Summer at Bold with Brooke and Brooke Summer with Bold with Brooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Full shownotes: https://boldwithbrooke.com/109 Hey there gorgeous, I'm so happy to be BACK with a new podcast episode, all about MARKETING specific lessons from the marketing surrounding the Barbie movie! If you didn't see any of the marketing, I would wonder if you were present in any social media or news during that time because seriously - it was EVERYWHERE. The Barbie movie marketing team, with Warner Brothers, did an amazing job of making sure that movie was front and center before, during, and AFTER the release date, and there are so many little things that we can look at. Even if you just take ONE of these lessons from the movie marketing, you will see a huge change in your own marketing - they're that good. This episode is specifically for marketing, next week we are going to dive into some lessons from the movie specifically. YES, I'm in a little bit of a Barbie movie kick, and if you haven't seen the movie, I highly recommend it. But even if you haven't seen it, there are so many things we can learn from how the movie was marketed, and the story itself. Listen in, then head to the community at https://boldwithbrooke.com/community and let me know your biggest takeaways. If you loved this content, we would LOVE your five star review at https://boldwithbrooke.com/itunes . We read every review and appreciate them so much, thank you in advance.
…
continue reading
125 episodes
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