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The inspiring story behind a groundbreaking bracelet that lets users track real animals while supporting wildlife conservation, Dustin Smith.
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Dustin Smith is a passionate advocate for marine life and wildlife conservation, whose early experiences growing up in Florida shaped his lifelong commitment to protecting the natural world. From scooping seaweed to care for seahorses as a child to working at an aquarium feeding injured sea turtles, Dustin’s love for the ocean runs deep. Today, he channels that passion into an innovative bracelet product that allows users to track real animals via an interactive app. This project—founded by Carter and DJ, two friends from North Carolina—was created to help people build emotional connections with wildlife while supporting conservation efforts. By partnering with established research organizations, the company uses humane tracking methods and turns animal data into educational, engaging experiences for users of all ages. Dustin plays a key role in growing the impact of this mission, ensuring the technology continues to raise funds, spread awareness, and inspire a global community of supporters. Whether it's through launching plush animal trackers for kids or building a loyal fanbase called “the herd,” Dustin is driven by a bigger vision: to blend innovation with purpose and help protect the planet’s most vulnerable species for generations to come.
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