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How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478

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Manage episode 488113167 series 3014219
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?

This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast.

Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber.

You’ll learn how to use video to grow your audience, build authority, and sell more books.

Key Takeaways:

  • Become the go-to expert. Answer specific, high-value questions instead of pushing your book.
  • Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.
  • Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.
  • Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.
  • Build loyal followers. The more useful your channel, the more people subscribe without being asked.

Tune in to transform the way you use video to market your book and connect with your ideal readers!

Here's how to connect with Louise:

Website

LinkedIn

Instagram

YouTube

Download your free guide on how to use LinkedIn

*************************************************************************
No one wants what you’re selling...

… what they want is the *transformation* that it provides.

Only question is: how do you sell that transformation?

My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop.

It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13.

All you have to do is pick a time and register here!

And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

  continue reading

480 episodes

Artwork
iconShare
 
Manage episode 488113167 series 3014219
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?

This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast.

Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber.

You’ll learn how to use video to grow your audience, build authority, and sell more books.

Key Takeaways:

  • Become the go-to expert. Answer specific, high-value questions instead of pushing your book.
  • Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.
  • Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.
  • Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.
  • Build loyal followers. The more useful your channel, the more people subscribe without being asked.

Tune in to transform the way you use video to market your book and connect with your ideal readers!

Here's how to connect with Louise:

Website

LinkedIn

Instagram

YouTube

Download your free guide on how to use LinkedIn

*************************************************************************
No one wants what you’re selling...

… what they want is the *transformation* that it provides.

Only question is: how do you sell that transformation?

My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop.

It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13.

All you have to do is pick a time and register here!

And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

  continue reading

480 episodes

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