Amazon's New Algorithm Changes: What Authors Need to Know

Book Marketing Tips and Author Success Podcast

When Amazon quietly shifted from its A9 to A10 algorithm in May, many authors felt panic rising. Would their books suddenly disappear from search results? Would years of keyword optimization become obsolete overnight? The good news is that if you've been focusing on quality and reader experience all along, you're already aligned with Amazon's new direction.
Amazon is increasingly behaving like Google—prioritizing relevancy, quality content, and authentic engagement over keyword manipulation. This makes perfect sense when you consider Amazon's fundamental nature as a search engine that profits from purchases rather than just clicks. What matters now more than ever is creating a cohesive author presence that extends beyond Amazon itself.
In this episode Penny and Amy unpack every element of this new algorithm change, giving insightful guidance and debunking myths that are circulating in the industry.
Join us as we dive deep in the mysteries of getting more visibility for your book on Amazon!
Ready to optimize your Amazon presence? Pre-order our new book "The Amazon Author Formula Workbook" today and get entered into our contest for Amazon Page Power-Up packages! Subscribe to our podcast for weekly insights that will help you navigate the ever-changing world of book marketing and publishing success.

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Chapters

1. Book Launch Announcement and Pre-order Promo (00:00:00)

2. Amazon's Algorithm Change Explained (00:02:07)

3. External Traffic and Brand Foundation (00:05:18)

4. Organic Sales and Retail Page Quality (00:10:52)

5. Cover Design and Customer Experience (00:18:01)

6. Launch Strategy and Optimization Tips (00:24:36)

7. Quality Reviews and User Focus (00:32:41)