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Episode 009: How to Use LinkedIn to Land More Speaking Gigs
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Are you using LinkedIn strategically—or just letting it collect digital dust? In this value-packed episode, Deborah Northcutt shares how speakers can transform LinkedIn into their #1 tool for landing high-paying speaking engagements.
From optimizing your profile, to crafting content that attracts decision-makers, to building real relationships with event planners — this episode is your complete guide to LinkedIn success as a speaker!
What You’ll Learn:
✅ How to position yourself as an expert worth booking
✅ LinkedIn profile optimization tips that attract event planners
✅ How to showcase speaking experience (even if you’re new!)
✅ The EXACT content strategy that gets speakers booked
✅ How to build high-value relationships that lead to paid gigs
✅ Common LinkedIn mistakes speakers make (and how to avoid them)
Timestamps:
00:00 - Welcome & intro: Why LinkedIn is a game-changer for speakers
02:41 - The "speaker gig gold mine" mindset shift
03:34 - Where decision-makers are hanging out online
05:16 - How Deborah helped speakers shift to premium opportunities
07:20 - How to optimize your LinkedIn profile
09:35 - Writing an engaging About section (with examples)
11:21 - Showcasing your speaking experience (even as a beginner)
12:18 - How to collect and use LinkedIn recommendations
13:32 - LinkedIn SEO: Skills and keywords to use
13:56 - Importance of a professional headshot
14:24 - Creating content that positions you as an expert
15:18 - The EIC Formula: Educate, Inspire, Challenge
17:33 - Types of posts that attract event planners
18:56 - How often (and when) to post on LinkedIn
19:50 - The power of strategic commenting
20:19 - How to identify and connect with the right decision-makers
21:40 - Crafting personalized connection requests
23:44 - Why speakers should collaborate and refer each other
24:31 - Using LinkedIn groups to find speaking leads
25:51 - Deborah’s weekly networking system
26:18 - Turning engagement into paid speaking gigs
28:34 - Outreach templates that convert
29:52 - How to follow up without being spammy
31:09 - Common mistakes speakers make on LinkedIn
32:24 - Bonus tips: Using LinkedIn Events & LinkedIn Live
32:52 - Weekly LinkedIn action plan for speakers
34:15 - Final thoughts & how to support the podcast
Action Plan:
✔ Rewrite your LinkedIn headline
✔ Update your About section to tell your story
✔ Post 3x this week using the EIC formula
✔ Spend 15 min/day engaging with ideal clients
✨ If this episode helped you:
👉 Leave a ⭐⭐⭐⭐⭐ review
👉 Share with another speaker who needs this!
Connect with me on Social Media:
- LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
- Facebook: https://www.facebook.com/groups/blackwomenpodcasters
- Website: https://www.thenorthcuttspeakingagency.com
- Work With Me: https://bit.ly/workwithdeborah
Thanks for listening--keep showing up, speaking out, and making an impact!
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