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Unlocking Revenue Potential: Kyle Mealy on Lead Generation & ROI | EP145
Manage episode 455125943 series 2934802
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In this episode, Kyle Mealy, the visionary behind The Revenue Cascade™️, shares his expertise on why focusing on revenue is more crucial than isolating marketing or sales efforts. He introduces the concept of the Revenue Zipper™️, a strategic approach that seamlessly integrates marketing and sales to drive sustainable growth. Kyle also defines what constitutes profitable ROI in marketing and sales, offering practical insights and actionable strategies to help businesses obtain more leads and maximize their revenue potential.
Website: https://www.readyforthenextlevel.com/
Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kyle-mealy/
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