What Lighthearted Marketing is - and why it's so great for you and your business
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Since being less serious is something I'm a HUGE advocate for, this was a must have conversation with Lisa Twohig (too=ig). What a delight! After 20 years in a corporate career in the engineering sector, Lisa ditched her job and left behind the 'serious' hat to pursue a career in online marketing and is leading the way in being lighthearted and FUN online (and in real life). You'll learn -how Lisa spends her mornings and gets her creative juices flowing -ways to stop being someone you're not and show up authentically -why you don't have to be a comedian to create engaging social media -how to speak from your heart -the real meaning of connection -why your values matter -how to use AI (artificial intelligence) to enhance your business (using real examples) -what it means to be intuitively guided Whilst Lisa helps entrepreneurs market their business in a lighthearted way, you don't have to be a business owner to enjoy this episode. Lisa Twohig is a visibility and content coach, who lives in Brisbane with her husband, two teenage boys, a super fluffy cat, and a wild possum called Gary. She's obsessed with encouraging women to ditch their 'professional voice', and can often be found sharing mildly inappropriate posts on Facebook and totally inappropriate stories in her emails. You can follow Lisa in these places https://lisatwohig.mykajabi.com Facebook: www.facebook.com/lisatcoaching and grab her freebie 'Find out what your Ideal Clients REALLY want' here https://www.lisatwohig.com/idealclientwants
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