526 - Beyond the Bottle: The Data Driving Modern Bourbon Sales with Bruce and Ari of Mash Networks

Bourbon Pursuit

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support.
Show Notes:

• MASH Networks' impact on craft distilling.
• The importance of DTC in the evolving market.
• Effective use of customer data and analytics.
• Insights from Mammoth Distillery case study.
• Utilizing QR codes for consumer engagement.
• Building emotional connections and community.
• Strategies for tasting experiences and promotions.
• Exploring subscription models in craft spirits.
• Support this podcast on Patreon

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