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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Content provided by Orny Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Orny Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Orny Book Club is back with a strong recommendation for Steve Martin's "Born Standing Up." And here is some suggestive read from my blog ComedyWonk.com: "How to be upstaged by a star like Robin Williams."
Content provided by Orny Adams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Orny Adams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Orny Book Club is back with a strong recommendation for Steve Martin's "Born Standing Up." And here is some suggestive read from my blog ComedyWonk.com: "How to be upstaged by a star like Robin Williams."
While editing my new one hour special, Dave (the editor) makes a sweeping admission that will shock the world... and his wife. Special will be out later this year. Orny Adams Brain Noise
My good friend Ashley Hamilton will be following in his fathers dance steps as a contestant on the new season of Dancing with the Stars. Ashley has asked for my help. Watch the adventure as I help him every step of the way on DancingWithAshley.com. Orny Adams Brain Noise
This is an experiment gone horribly wrong. I am warning you-- this video sucks. I am partially embarrassed to even post it. But I am. Spend the next two minutes doing something else unless you want to help me understand why I am even posting this. I couldn't get these two songs, from my childhood, out of my head. Orny Adams Brain Noise…
I finally broke down and started watching Dancing with the Stars-- but for one reason-- to watch Apple Computer founder and super super geek Steve Wonziak. THIS is entertainment. But watch the hypocrisy I have uncovered in the computer world. Apple, and believe me nobody drinks the Apple kool-Aid more than me, is lying to us! Orny Adams Brain Noise…
Please support this guy's energy plan. I wrote this concept and then brought it to my friends Adam McKay and Chris Henchy over at funnyordie.com. They got me connected with Lauren Palmigiano who set the whole thing up. (Thank you Lauren!) It was edited by the very talented Drew Antzis. This is the end result. The original ending was written as such-- to include a celebrity but for this one-- but that was not in the cards for this one. Here is what I had in my noisy brain. Orny walks past CELEBRITY on treadmill. Orny Put on a few pounds? The CELEBRITY starts running faster. Orny winks to camera. Orny Useable energy. Orny Adams Brain Noise…
Unbeknownst to me and most of the world (the sane world) there is a group of ardent, outspoken, defensive, devoid of senses of humor badminton fanatics... that are outright mean at times. There is no joking about badminton with these people-- it is their religion. I discovered this when I posted a video questioning the validity of badminton as an Olympic event. And for those of you that know me, it was done with a wink. But now it is on! Here is my reaction to their unrealistic reaction. You'll be shocked to discover what was an Olympic event from 1912-1948 (unless you read the LA Times yesterday.) Enjoy. Take a deep breath badminton fanatics and enjoy this one. Orny Adams Brain Noise…
I didn't realize liberals were such wimps until I really sat down to think about it... here are my thoughts followed by Obama's latest campaign ad. Orny Adams Brain Noise
I'm up in San Francisco for a wedding and to do a benefit for a friend who is uninsured and defaulting on a kidney transplant. Of course my flight was delayed AGAIN. I am now booking myself on airlines that do not charge for luggage. Delta JUST doubled it's fee to check luggage. It is getting absurd. Two weeks ago an airline charged me to use the reading light. ( It is almost getting that bad.) JUST RAISE THE PRICE OF THE TICKETS! Orny Adams Brain Noise…
High crimes in Malibu. This is what happens when men act like boys. We stole some cute girl's sandwich to get her attention. It didn't work. But we got a huge laugh out of it. The clip may get a little confusing as a few other people come and go-- ignore them. Enjoy the laughter. Orny Adams Brain Noise…
I get countless (about six) emails a year about my hair. It seems to be of concern to many of you (six a year). Some love it and some insist that I cut it. And to those six people (two are my parents and one is my sister) I dedicate this vlog. And then some don't say anything until I decide to cut it and then say, "It's about time." They're content letting me walk around looking stupid in their opinion. Good friends. So... here is a vlog about my hair and why I'm getting it cut. I really enjoy shooting and editing these videos... and YES it is JUST ME and a camera... no one is shooting or helping me. Including while I drive. Which I better cut out for safety reasons and because on July 1st it will be illegal to drive and talk on a cell phone without a headset.. which means it will certainly be illegal to drive and shoot a video blog. And you know they will be on the lookout heavily starting July 1st. Now, what I was trying to get into a moment ago was the self absorbed-ness of it all-- I feel that way a lot of the time when I shoot and post these... but many people seem to be really enjoying them... I'll do a vlog about that soon. Enjoy my haircut, I look normal. Orny Adams Brain Noise…
Here is my final blog about my trip to NYC... well I have one more of me heading home to edit. I have 3 more to edit as matter of fact... so stay tuned. I greatly shortened this one-- I had all these clips of me running around from club to club, but it started to feel a bit self congratulatory. So I just put together some of my musings and amusing observations. Here is some more of me bumping into the world. Orny Adams Brain Noise…
Here is my horrendous flight detailed and my first morning back in NYC back in the old-- neighborhood captured on tape. Caught my old doorman and mailman and of course Gay Al. That is what everybody calls him. He has been a fixture on the block FOREVER and lives in a rent controlled place for like $45 a month. And you have to be very gay in the west village to be the one on the block they call GAY. (That's what Vinnie the mailman tells me.) Off to explore the city. Orny Adams Brain Noise…
I am really hoping this is my last singing video. I hope I have gotten it all out of my system. (As do I suspect many of you.) This is basically an extension of a “Grand Old F**k”-- I recycled many of the same themes. What can I say, little has changed in the past few weeks—and I felt like singing again. Lately I’ve been working on my next Tonight Show and this mirrors many of the themes. Hopefully once I make that appearance, it will represent the final purge. I’m not a big fan of the F word—but in “Grand Old F**K” I was using it as a mechanism to grab people’s attention and then hit them with something perspicacious. I took the two verse “What a Wonderful World” and made it six verses. It would’ve taken my fifteen more verses to say everything I wanted to say. As is, it already seems a few verses too long. The world is really NOT that bad, but it does seem a bit dismal these days. And I certainly feel when I was younger life was more innocent. We were naïve and ignorant—as youth should be. We discovered through experiences, many failed experiences, and not by googling. We did not have this sense of entitlement. In “What a Wonderful World remix” I briefly comment on an aspect of contemporary life that boils me—the hurtful comments people make on message boards, blogs, and under my videos; I have fifteen year old kids criticizing my work—like they’re some sort of expert. A fifteen year old who’s greatest accomplishment is probably emptying the dishwasher telling me what I’m doing wrong? When I was a kid we had to take responsibility for our words. We didn’t have the internet— the space-- we had to say it face to face. And get punched. But zero accountability seems to be the trend. Not that fifteen year olds don’t deserve an opinion, but maybe they should accomplish something or put themselves out there in such a capacity and then express it. In other words, it’s OK to NOT say something too. What I am trying to say is, at least have a prom rejection under your belt before you write BLEH under my videos. The anonymous, drive by, hurling of insults has become a revered form of expression that I think will have later consequences for them in life… or at least I can hope so. I like justice. Careless opinions will get you no place fast—and the internet is habit forming. You can’t go through life just expecting to say whatever you want. The bigger problem created by the internet, kids start to think that their opinion even matters. Most of the time—OUR opinions DO not matter. WE are NOT supposed to know what everybody thinks about us! Plenty of adults write hurtful things too—and often it seems to come from a sad place. I see plenty of individuals doing things I am not fond of, but I don’t feel the need to express it to them. Why are we trying to be so hurtful everybody? I have been VERY fortunate lately—most of the time, people leave my stuff alone. That is the way I like it! If you don’t care for what I do—I don’t really care. So keep that in mind when you seek revenge for your own emptiness with the taps of a keyboard. I can also handle criticism, I have been a victim of plenty of it in the past. Through the years I have developed the temperament to cope with it. But in high school, I would’ve been a wreck if the internet was around and ADULTS were designing sites for kids to go on and defame each other. Honestly, I am more worried about this dark side of humanity than the high gas prices. I create these videos for my friends and those that have continued to support me—the many that have reached out to me and encouraged. Enjoy them. These are not intended for the masses. So please share them quietly with those of like values and sensibilities. How the hell did I get off on this tangent… I sat down to write that I hope this is my last singing video and I started typing typing typing…??? COME ON O! Want to lift your spirits? Watch the original Louis Armstrong version—I watched it about ten times to tried and mimic his non stop ear to ear smile. In two minutes, he smiles more than I have in all of 08. That is a gross exaggeration. But certainly more than January and February. I wanted to get a trumpet, hold it, and NOT play it like Louis did—but it seemed like too much work and then some fifteen year old buffoontard would slam me for it anyway… “bleh the trumpet… I want my four minutes back.” (Oh how original.) Watch this guy and smile-- the world should be this way! Orny Adams Brain Noise…
I knew something was bothering me but I couldn't figure it out. And then I just started to sing... and the collective frustration streamed out of me. I'm sure I missed something... Orny Adams Brain Noise
Entertainment Tonight sent me into one of the most uptight cultures -- the world of fashion-- and I couldn't take it seriously at all. Some girl named Lauren Conrad from the MTV reality show "The Hills" was showing her new line of clothing. So I interviewed her and her friends from the show. And tried to have some fun. The real champ was Lisa Rinna from "Dancing With The Stars" -- she rocks! Orny Adams Brain Noise…
As sometimes happens in my comedy, the funny is lost in a serious message I am compelled to get out. I believe wholeheartedly every word and premise I postulate in this piece... but topics of death and missing children are inflammatory to say the least. I am just the messenger. This has long frustrated me and I have never been able to make my thoughts work on stage... as is evident from the few clips including in this piece. You can hear the uneasy laughter. I dedicate this blog to all the missing or murdered people that do not get the proper media coverage they deserve. Here is a link to Elizabeth Shoaf's story that aired on Dateline. (I still think she looks like a Nicole.) Here is a link to the story about Mechele the stripper who got convicted of killing Kent the fisherman ... perhaps for money. NO WAY! Really. Can't be true! Wikipedia: Missing White Woman Syndrom Orny Adams Brain Noise…
Yesterday I spent all day chasing Britney Spears and other celebrities on assignment for Entertainment Tonight. It's not a glamorous job. I went in there thinking I could make a funny piece-- but these guys DO NOT JOKE around. And they let you know you are an outsider. I rode with Craig Williams from Hollywood.tv and he was very kind to me. It's a controversial job and their position is twofold: stars like Britney WANT to be shot (she does roll down her window at times to let them get a clear shot) and if the public didn't have such an insatiable appetite for this stuff-- they would be out of business. They shun the word paparazzi and euphemize their profession calling themselves "Content Providers". You pass your own judgment. I was just along for the ride. Orny Adams Brain Noise…
Right now I am on the front page of ET online . If I somehow move to lower on the page-- here is the permanent link. Orny Adams at The Oscars Orny Adams Brain Noise
I have been keeping quiet about this. But I have partnered with CBS to create some Brain Noise type content. My first video will be up later today at ETonline.com . Orny Adams Brain Noise
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