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AutoTrader: Go faster stripes to save the environment
Manage episode 446182505 series 3317196
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AutoTrader is the UK's largest digital automotive marketplace. You can buy cars. You can sell cars. You can swap cars. (Maybe? Does it work like that? Like football stickers or Pokemon cards? I don't drive. I don't know about car stuff.)
AutoTrader are on a mission to make the world a better place by getting people to buy second hand cars, especially electric ones! They've asked us how to get drivers to buy EVs over gas guzzling petrol monsters.
Some of our ideas:
- Pushing the benefits like being able to steal electricity from work,
- Selling a simple kit to make any EV instantly much cooler and more desirable,
- Pointing out how you can lord it over your Earth hating friends.
Thank you Michael Grande, PR Manager of AutoTrader, for getting in touch with us. Dear listener, how would you solve Michael's problem? Email us at: [email protected]
Instagram: https://www.instagram.com/brainsontheoutside/
Tik Tok: https://www.tiktok.com/@brainsontheoutside
Thank you to Rich Endersby-Marsh for our theme music: https://soundcloud.com/rich-marsh
Keep your brains on the outside! xo
Chapters
1. AutoTrader: Go faster stripes to save the environment (00:00:00)
2. The Question (00:01:27)
3. Part 1: Making the website weirder (00:04:21)
4. Ad break: Google Maps to help you skive (00:22:10)
5. Part 2: Curing range anxiety (00:26:26)
6. Our Pitch (00:35:16)
7. Conclusions (00:38:32)
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