399. How to build an audience of buyers

Brand Builders Lab with Suz Chadwick

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.

Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a content vending machine (just press the button and BOOM! – yet another free resource pops out), then this episode is for you. We’re chatting through strategies so you attract buyers, not just browsers.

Key takeaways from today’s chat:

1. Free is not always the answer

2. Value ladders are your best friend

3. Train your audience to expect sales (And that’s a GOOD thing!)

4. Action-focused calls to action are key

5. Position your offers and language for serious buyers

If you're wanting to get the foundation of your business is place head to Brand Builders Academy

If you're ready to scale to your next $100k apply for the Amplify Accelerator

To check out everything else head over to www.suzchadwick.com