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You’re Not Bragging. You’re Just Used to Playing Small.
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You know you're supposed to be building your brand, but every time you talk about yourself it feels a little off. You’re not trying to be flashy. You just want people to understand what you do. So why does promoting yourself feel more like bragging?
In this episode of Living the Whole Picture, I’m getting real about one of the most common mindset blocks I see in smart, capable women: the fear of sounding arrogant. I’ll walk you through why this shows up, how to reframe it, and what self-promotion can look like when it comes from a place of clarity and service.
If you've ever downplayed your work to avoid being “too much,” this one's for you.
Timestamps:
00:00 – Why self-promotion feels uncomfortable for so many women
00:58 – Reframing the difference between bragging and informing
01:55 – Three practical ways to promote your work without sounding salesy
02:36 – A personal shift that helped me show up more confidently
03:03 – What holding back is really costing you
03:40 – A simple next step to start showing up with clarity
Key Takeaways:
- You’re not bragging when you speak clearly about your work. You’re building trust and helping people understand how you can serve them.
- Bragging is about inflating. Promotion is about informing. That distinction matters more than you think.
- Three ways to promote yourself without feeling gross:
- Share the transformation, not just the outcome
- Use your clients’ words to reflect your impact
- Educate while you promote — give value without overselling
- When you shrink, your impact shrinks with you. Confidence in your message is part of your leadership.
Free Resource Mentioned:
Want to start showing up online without overthinking every post?
Download my free Personal Brand Prompts: ✔️ 30 Days of Personal Brand Prompts. You’ll get 30 simple ideas for what to say online so you can promote your work with clarity, not cringe.
If This Episode Resonated:
Share it with a friend who's been holding back. Sometimes all it takes is a small shift in language to unlock a big wave of confidence.
Next episode drops soon. Until then, keep showing up—and keep living the whole picture.
Chapters
1. The Self-Promotion Dilemma (00:00:00)
2. Reframing Self-Promotion as Service (00:00:59)
3. Practical Strategies for Authentic Promotion (00:01:37)
4. Taking Action and Personal Brand Prompts (00:03:00)
40 episodes
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