How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO

Brand Hacking with Katt Wagner

Brand Hacking Podcast - Episode 1

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In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.

Timestamps🕑 (Links are for YouTube)
0:00 What is a local SERP?
1:09 How does a local SERP display on Google or Bing?
1:53 What does a hyper-local SERP look like on Google and Bing?
3:05 How does Google determine local vs. hyperlocal intent behind search terms?
4:34 Actionable steps for hyperlocal and local SEO that help Google
5:46 Using image SEO for hyper-local SERP visibility
6:30 Optimize your Social Profiles and Posts for local visibility
6:59 What if my business doesn't have a physical location for Google?
Written Guide: https://kattwagner.com/how-to-show-up-in-local-search-results-google-tips

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Chapters

1. 6 tips for showing up in local SERPs on Google - Episode 1 (00:00:00)

2. What is a local SERP? (00:00:12)

3. Hyperlocal SERPs vs. Local SERPs: What's the Difference? (00:00:26)

4. How does a Local SERP display on Google or Bing? (00:01:09)

5. What does a hyper-local SERP look like on Google and Bing? (00:01:53)

6. How does Google determine local vs. hyperlocal intent behind search terms? (00:03:05)

7. Actionable steps for hyperlocal and local SEO that help Google (00:04:34)

8. Using image SEO for hyper-local SERP visibility (00:05:46)

9. Optimize your Social Profiles and Posts for local search: Google and On-Platform (00:06:30)

10. What if my business doesn't have a physical location for Google? (00:06:59)